Believe it or not, some of the best headline writing strategies come from the good old days of newspapers. They're a dying breed, but we can still learn from those who came before us, right?
In the newspaper industry, writers and editors had to grab readers' attention right from the start with a catchy headline . Otherwise, no one would ever read the small copy below those headlines.
The same thing happens on the internet. We don't know about you, but we see about 50 headlines before we have our first cup of coffee in the morning. So how do you make yours stand out and skyrocket your conversions?
Let's find out.
Best practices for writing great headlines?
The fact is, the online world is overflowing with information. And since your headlines are the first impression your content makes, they should be catchy to convince your target audience to dig deeper.
Here are some key best practices to help you with headline writing:
Provide useful information : Create headlines packed with useful information, especially benefits, that will band database make the copy irresistible to your target audience.
Will the headline solve a problem, teach them something new, save them time or money, or tell a joke that makes them laugh? A well-written headline should communicate what benefit the reader will get by clicking.
Be clear and concise : Avoid confusing headlines and instead be clear and concise. Don't make your target audience guess what your article is about.
Use simple words that quickly explain the main idea. Here's an example, instead of "Improve your career prospects," say "Get your dream job."
Use Power Words : Spice things up with power words like “ultimate,” “breathtaking,” “mystery,” and more to evoke emotion and excitement.
Spark curiosity : Use questions, surprising statements, or leave out key information to make readers curious and want to click. For example, “Do you want to write headlines that get clicked?” will engage readers and make them think about the answer.
These techniques entice readers to explore your content and learn more.
Include keywords : Use keywords related to your topic to help search engines find your content. For example, if you're writing about baking, include words like "baking tips" or "delicious cookies" in your title.