You write an email and upload it to your email marketing provider. Then you decide which email list the email should be sent to, schedule the time to send it, and move on. It's that simple.
You can automate campaigns or individual emails depending on the purpose of the message. Additionally, consider segmenting your email subscribers to send the right emails to the right people.
Lead scoring allows you to assign a rating to each lead in your database based on their potential value to your business. It sounds a little cold, but it's highly effective.
A prospect with a low score is either not ready to buy or doesn't have the means to buy. Prospects who score ios database high are more likely to not only buy from you, but to remain a loyal customer and make subsequent purchases.
You can use several different types of information in lead scoring, for example:
+2 points for commenting on a post on social media
+6 points for clicking on a link in an email
+12 points for downloading the white paper
+20 points for signing up for a free trial
-15 points for marking an email as spam
Your lead nurturing activities will be much more effective when you are generating leads because you know where to focus most of the time. Is this always accurate? Of course not. But it does give you a baseline from which to start each marketing campaign .
You can have an email list of your best prospects. Customers on this list can receive discount codes, coupons, free shipping offers, buy one get one free offers, or other incentives to make an immediate purchase.
Potential customers who score lower on the scale aren’t ready to buy. You can promote to them by sending them educational information, comparison guides, and links to your best content.
11 Best Practices and Tactics to Create Effective Lead Nurturing Campaigns
With these basic terms defined, it's time to get down to the nitty gritty of lead nurturing. The more you understand the process at a basic level, the better you'll be able to utilize it.
The lead nurturing process requires some adjustments in data collection. Let’s look at strategies you can follow to make lead nurturing successful for your business.