Exhibition keywords

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Google Maps, to Google's own Featured Snippets to its own tabs and systems of instant answers, where they try and answer a question fully with their own things, Google Travel, Google Flights, Google Hotels, and they list what you need and are on the spot. There is a way to protect yourself from this. One of those ways is definitely branded search. The other way is to make sure that the words and phrases you're going after, especially early on, aren't ones where you have to compete with Google itself.

Step 3: Find out what customers are searching for before they search for high-competitive keywords around your topics
Step three, finally, find out what customers do before chile number data they search for these high-value keywords for you, high-competitive keywords around your topics. What do they search for before they get there? What do they search around this thing? How can I catch that customer before they search for that amount of money? Then I can create a new keyword research list and a new set of content that I'm going to create to target those people, who will be much easier to catch in their buying cycle, earlier in their prospect funnel.


So display keywords would be things like "carbonara recipe." Someone is going to search for carbonara and how to make it before they ever look up, "Now, where do I get pancetta?" That's probably easier to categorize than that. That might be an imperfect example. But "types of parmesan" -- the first English American spelling -- versus "3-year-old parmigiano," that's a transactional keyword. I know what I want. It's an "I'm still learning about this" thing. You're going to need content in both of those worlds.

"Pasta brands," I'm learning. "Rustichella d'Abruzzo," I know what I want. Have to serve both.