Use high-quality images in pop-ups
Posted: Tue Feb 11, 2025 9:56 am
This type of incentive works especially well for email signups. Prospects will be more inclined to participate because it only takes a second to enter their email address and complete the signup process.
An animated progress bar also draws attention to itself. Something that users might otherwise miss becomes the focal point of the page, tempting the visitor to do something about it.
Images are an important and often overlooked element of any marketing asset, especially when it comes to pop-ups.
You want an eye-catching and engaging visual that will compel the visitor to take a second look. If you just write a few boring sentences in a pop-up, your visitors may not even notice.
Consider including a surprising image that will catch your potential customers off guard. It doesn't have to be job seekers database disrespectful or even funny, but it may seem out of place in the context of your website.
Error pages – especially 404s – are great places to look for inspiration. Many businesses have created truly unique 404 error pages that keep visitors on the page and encourage them to delve deeper into the site.
If you want to stay on brand with your image, make sure it’s something that will at least make your visitor stop. Don’t use a generic photo or a poorly made, hand-drawn image. Think creatively. If you use an image of a person or animal, make sure the eyes are directed to the CTA. This is another subtle cue that marketers use to direct visitors’ attention.
3. Offer a discount or free sample
There are two words consumers love more than any other when shopping: free and discounted. Free is a better deal, of course, but if you're offering it, we'll take a 30 percent off coupon.
We mentioned earlier that exit intent pop-ups often work because they motivate visitors to return to the page and reconsider leaving. If your prospect was considering purchasing one of your products, you want to entice that person to make the sale with an exit intent pop-up .
A discount is a great way to do this. It says, "Okay, maybe the price scared you a little, let me make it right."
Free samples also work well. If you sell digital downloads or services on Etsy, you can offer a free product sample or consultation.
It's not just about pleasing your prospects. It's about demonstrating the most value possible. If prospects perceive value, they will want to buy from you.
An animated progress bar also draws attention to itself. Something that users might otherwise miss becomes the focal point of the page, tempting the visitor to do something about it.
Images are an important and often overlooked element of any marketing asset, especially when it comes to pop-ups.
You want an eye-catching and engaging visual that will compel the visitor to take a second look. If you just write a few boring sentences in a pop-up, your visitors may not even notice.
Consider including a surprising image that will catch your potential customers off guard. It doesn't have to be job seekers database disrespectful or even funny, but it may seem out of place in the context of your website.
Error pages – especially 404s – are great places to look for inspiration. Many businesses have created truly unique 404 error pages that keep visitors on the page and encourage them to delve deeper into the site.
If you want to stay on brand with your image, make sure it’s something that will at least make your visitor stop. Don’t use a generic photo or a poorly made, hand-drawn image. Think creatively. If you use an image of a person or animal, make sure the eyes are directed to the CTA. This is another subtle cue that marketers use to direct visitors’ attention.
3. Offer a discount or free sample
There are two words consumers love more than any other when shopping: free and discounted. Free is a better deal, of course, but if you're offering it, we'll take a 30 percent off coupon.
We mentioned earlier that exit intent pop-ups often work because they motivate visitors to return to the page and reconsider leaving. If your prospect was considering purchasing one of your products, you want to entice that person to make the sale with an exit intent pop-up .
A discount is a great way to do this. It says, "Okay, maybe the price scared you a little, let me make it right."
Free samples also work well. If you sell digital downloads or services on Etsy, you can offer a free product sample or consultation.
It's not just about pleasing your prospects. It's about demonstrating the most value possible. If prospects perceive value, they will want to buy from you.