Afternoon break
Posted: Tue Feb 11, 2025 9:52 am
How to Supercharge Link Building with a Digital PR Newsroom
Shannon McGurk, Era Digital
Anyone who has ever tried their hand at link building knows how much hard work it takes. If only there was a way to have a steady stream of quality links coming through clients’ doors, right? In this talk, cameroon number data will share how to set up a “digital PR newsroom” on the in-house or agency side that supports and enhances your link building efforts. Have your note-taking hand ready, because she’s going to outline her process and provide a copycat tutorial on how to do it.
2:55 PM to 3:35 PM
Dinner 3:35 to 4:05 pm
From Zero to Local Ranking Hero
Darren Shaw, White Spark
From zero web presence to hyper-local rankings, Darren will take us on an 8-month journey of a business growing its digital footprint and analyze what worked (and didn’t) along the way. How well would they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having the keyword in the business name help or hurt, and what changes happen when they get a few good links? Get ready for this wild ride as we explore how different strategies impact local rankings.
Shannon McGurk, Era Digital
Anyone who has ever tried their hand at link building knows how much hard work it takes. If only there was a way to have a steady stream of quality links coming through clients’ doors, right? In this talk, cameroon number data will share how to set up a “digital PR newsroom” on the in-house or agency side that supports and enhances your link building efforts. Have your note-taking hand ready, because she’s going to outline her process and provide a copycat tutorial on how to do it.
2:55 PM to 3:35 PM
Dinner 3:35 to 4:05 pm
From Zero to Local Ranking Hero
Darren Shaw, White Spark
From zero web presence to hyper-local rankings, Darren will take us on an 8-month journey of a business growing its digital footprint and analyze what worked (and didn’t) along the way. How well would they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having the keyword in the business name help or hurt, and what changes happen when they get a few good links? Get ready for this wild ride as we explore how different strategies impact local rankings.