Create a sense of urgency because it works
Posted: Tue Feb 11, 2025 9:04 am
Urgency almost always works. It gets us excited about the offer and compels us to take action.
Use urgency and let people know that a deal is on the table, but only for a short period of time. If possible, include a deadline, such as “for the next 24 hours only” or “act by June 5th.”
8. Get your ecommerce email timing right
Try sending emails at different times of day and on different days of the week. Don't rely on advice from other companies, as your audience may be different.
Maybe your subscribers are more likely to act on Fridays because they just got paid. Maybe most of your 99 acres database audience checks email first thing in the morning.
The only way to find out is to test.
9. Use the right images in the right places in your ecommerce emails
Attractive contextual images can significantly increase conversion rates. Just consider this email from Overstuffed .
Use the right images in the right places in your ecommerce emails
It advertises an extended Memorial Day sale. The photo shows a dining set beautifully styled for summer dining.
10. Include Social Proof and UGC
We’re sure you look for reviews from other customers before paying for a service or product – that’s the effect of social proof. Social proof is the psychological concept that people observe the actions and behaviors of others to determine their own actions.
In marketing, it refers to relying on recommendations, reviews, and testimonials when trusting or patronizing a brand.
User-generated content (UGC) is a related term.
It refers to content created by consumers. For example, videos, images, texts and reviews. Ultimately, the goal of UGC is to spin social proof in favor of a brand.
Incorporate consumer recommendations into your email marketing campaigns and watch your conversion rates soar!
You might also like:
Email Popups – 11 Best Practices to Insanely Increase Conversions
18 Fantastic Abandoned Cart Email Tips to Increase Conversions
11. Don’t forget about mobile email optimization
Your email marketing strategy must focus on mobile optimization because mobile phones are more than just an accessory.
Chances are, if a visitor uses a smartphone to subscribe to your ecommerce email marketing campaign, they will be reading your emails on a mobile device.
Use an email system that allows you to use mobile-friendly text and images, otherwise you will alienate your subscribers.
Use urgency and let people know that a deal is on the table, but only for a short period of time. If possible, include a deadline, such as “for the next 24 hours only” or “act by June 5th.”
8. Get your ecommerce email timing right
Try sending emails at different times of day and on different days of the week. Don't rely on advice from other companies, as your audience may be different.
Maybe your subscribers are more likely to act on Fridays because they just got paid. Maybe most of your 99 acres database audience checks email first thing in the morning.
The only way to find out is to test.
9. Use the right images in the right places in your ecommerce emails
Attractive contextual images can significantly increase conversion rates. Just consider this email from Overstuffed .
Use the right images in the right places in your ecommerce emails
It advertises an extended Memorial Day sale. The photo shows a dining set beautifully styled for summer dining.
10. Include Social Proof and UGC
We’re sure you look for reviews from other customers before paying for a service or product – that’s the effect of social proof. Social proof is the psychological concept that people observe the actions and behaviors of others to determine their own actions.
In marketing, it refers to relying on recommendations, reviews, and testimonials when trusting or patronizing a brand.
User-generated content (UGC) is a related term.
It refers to content created by consumers. For example, videos, images, texts and reviews. Ultimately, the goal of UGC is to spin social proof in favor of a brand.
Incorporate consumer recommendations into your email marketing campaigns and watch your conversion rates soar!
You might also like:
Email Popups – 11 Best Practices to Insanely Increase Conversions
18 Fantastic Abandoned Cart Email Tips to Increase Conversions
11. Don’t forget about mobile email optimization
Your email marketing strategy must focus on mobile optimization because mobile phones are more than just an accessory.
Chances are, if a visitor uses a smartphone to subscribe to your ecommerce email marketing campaign, they will be reading your emails on a mobile device.
Use an email system that allows you to use mobile-friendly text and images, otherwise you will alienate your subscribers.