Be available to fill in gaps.
Posted: Tue Feb 11, 2025 8:57 am
Clients often don't know their average LCV (Lifetime Customer Value).
Clients often don't know their average close rate (the approximate percentage of leads they close).
Clients know, but they don't want to share this information with you.
Everyone’s reporting methodology is different, but I personally advocate at least trying to tie SEO to revenue. I’ve been in enough situations where our clients dropped us because they saw us as a cost center instead of a profit center to know that communicating your value in monetary terms can mean the difference between keeping your client or not.
While you can’t directly influence conversions and even if your client can only give you a ballpark figure for LCV and close rate, it’s better than nothing.
Not everything can be explained in a report. Even if you are able to add text commentary to explain your data, there is still a risk that an important point will be completely missed by bosnia and herzegovina number data client. Expect it!
I’ve seen a lot of client reporting calls last well over an hour. While no two situations are the same, I think starting with a report that includes clear insights into the KPIs your client cares about will do wonders to shorten the conversation.
Your clients will be able to understand these insights themselves, which frees you up to add context and answer any questions without getting bogged down with “red herring” metrics that distract from the main point.
Clients often don't know their average close rate (the approximate percentage of leads they close).
Clients know, but they don't want to share this information with you.
Everyone’s reporting methodology is different, but I personally advocate at least trying to tie SEO to revenue. I’ve been in enough situations where our clients dropped us because they saw us as a cost center instead of a profit center to know that communicating your value in monetary terms can mean the difference between keeping your client or not.
While you can’t directly influence conversions and even if your client can only give you a ballpark figure for LCV and close rate, it’s better than nothing.
Not everything can be explained in a report. Even if you are able to add text commentary to explain your data, there is still a risk that an important point will be completely missed by bosnia and herzegovina number data client. Expect it!
I’ve seen a lot of client reporting calls last well over an hour. While no two situations are the same, I think starting with a report that includes clear insights into the KPIs your client cares about will do wonders to shorten the conversation.
Your clients will be able to understand these insights themselves, which frees you up to add context and answer any questions without getting bogged down with “red herring” metrics that distract from the main point.