How SMS Lead Generation is Transforming Digital Marketing
Posted: Tue Feb 11, 2025 8:53 am
However, don’t try to reengage your unengaged forever. At some point, just let them go (they aren’t making you money anyway). You’re using link shorteners or linking to unreputable domains in your emails The algorithms that decide whether emails will go to the spam folder or to the inbox are quite sophisticated. And the companies that use those algorithms don’t like to share every aspect of how their algorithms work — they don’t want to give spammers any clues. But one of the things we do know about how spam algorithms work is that the links in your emails matter.
A lot. More than most senders realize. On a scale of 1-10, with ten australia whatsapp data being “absolutely do not ever do it” and one being a “meh — try to avoid it,” using link shorteners is a 7 according to AWeber CEO Tom Kulzer. He explains, “There’s almost never a good reason for including link trackers in an email… particularly when sending from an email service provider. Your ESP is already tracking clicks for you, so there’s no reason to layer more tracking on top of it from yet another domain that impacts your reputation.
” Tom says another bad link practice to avoid is using “naked” links like “.” His advice: Embed the link instead. “Since sending the visible is going to end up getting rewritten to a tracking link and then the visible text and the linked text don’t go to the same place, mailbox providers can frequently flag those messages as phishing emails or higher risk.” Want to know more about link shorteners and other things that can cause email messages to be sent to the spam folder? Listen to this podcast interview with Tom on the Hustle & Flowchart Podcast.
A lot. More than most senders realize. On a scale of 1-10, with ten australia whatsapp data being “absolutely do not ever do it” and one being a “meh — try to avoid it,” using link shorteners is a 7 according to AWeber CEO Tom Kulzer. He explains, “There’s almost never a good reason for including link trackers in an email… particularly when sending from an email service provider. Your ESP is already tracking clicks for you, so there’s no reason to layer more tracking on top of it from yet another domain that impacts your reputation.
” Tom says another bad link practice to avoid is using “naked” links like “.” His advice: Embed the link instead. “Since sending the visible is going to end up getting rewritten to a tracking link and then the visible text and the linked text don’t go to the same place, mailbox providers can frequently flag those messages as phishing emails or higher risk.” Want to know more about link shorteners and other things that can cause email messages to be sent to the spam folder? Listen to this podcast interview with Tom on the Hustle & Flowchart Podcast.