Attraction: the user is attracted and directed to a website with adequate information to know and understand the needs of your future clients, through different marketing and advertising techniques, by means of content marketing, SEO , social networks or at events.
Conversion (Convert): In this phase, the processes and techniques are put into action to convert the visits received on the website into registrations for the company's database. To obtain this data, the aim is to offer some type of free product in exchange for registering on a form.
Education (Educate): once they have converted, your users will receive useful information in their email that will help them in the purchase process, using automation techniques such as:
– Lead Scoring: allows you to measure a user’s temperature, to know how close they are to formalizing the purchase. It refers to the value in the qualification level.
– Lead Nurturing: it is based mainly on sending personalized content via email based on the lebanon telegram data user’s purchase stage, their profile and behavior.
Closing and loyalty (Close & Delight): Inbound marketing is not only about getting end customers. It also involves other aspects such as:
– Keeping customers satisfied.
– Taking care of those user records that did not manage to become customers, either due to low purchasing power, but still keeping up to date with the brand’s news and perhaps becoming brand advocates via the Internet.
Key aspects that are part of this methodology
Buyer persona: focuses on a fictional representation of the ideal customer. It helps you better understand the customer and know which content or actions best satisfy their needs. In inbound marketing, you don't just want to get to know the customer "in general," you want to know every last detail about them.
Content marketing: content is developed that provides value and encourages customers to make their purchasing decision.
Segmentation: inbound marketing accompanies the user throughout their purchasing process and offers them valuable information taking into account the phase of the purchasing process they are in (awareness, investigation, decision, action) and their profile.
Marketing automation: involves the use of computer software to perform specific tasks in an automated manner.
Analysis: Being a specifically digital method, inbound marketing allows you to analyze the actions implemented and the response of users. Thanks to this, continuous improvement of results is achieved.
Finally, you must consider that to achieve sales through inbound marketing, coordination is very important, so everything must be perfectly integrated.