BACKLINK:
Backlinko shows us other trends:
RankBrain will gain more value. What is RankBrain? It is a machine-learning framework that cooperates with Google in ranking search results. It simply measures user interaction with the results and ranks them. RankBrain is based on two factors: the amount of time spent on a web page (Dwell time), and the percentage of clicks on the results (CTR) of people.
Become a CTR genius. Studies show that CTR has decreased by 37% since 2015. Google is driving the results of its organic searches with Answer Boxes, carousels, Ads, the “Other questions from users” section and more.
WEB DESIGN
Web design is evolving every day, now we see it more fresh and modern, giving it a minimalist touch.
Geometric shapes and patterns. This was a trend that started in 2016, and will continue to develop this year. Flat designs, simple shapes with decorative elements, will make 2D design continue to exist.
Graphics and images. Graphic design merges with web design. It has a potential that has not been fully revealed. We will see how in 2018 illustrations, for example sketch art, will start to gain greater popularity.
File extensions. The famous file extensions like jpg, png and gift will be buried. The SVG extension will emerge, due to its higher quality and accessibility. Its size will also be minimal compared to other formats. Photoshop will be replaced by sketches due to their quick and easy way. There will be surprises in 2018, as Adobe will start to lose users.
Mobile devices are a priority. And what about responsive web design? Studies have revealed that in 2016, the majority of web traffic came from mobile phones, at 43.6%; in 2015 it was 35.1%. And this year it will grow even more.
Accelerated Mobile Pages (AMP) are becoming increasingly important. AMP technology, a project laos telegram data created by Google, consists of websites that load quickly on mobile devices.
Advanced scroll animations. These animations encourage the user to continue viewing the website due to the use of interactive elements, increasing their engagement.
Bold fonts. Using a variety of bold font designs encourages the user to concentrate on the content, and white spaces help to read more easily. Colors and design will be key factors in capturing the user's attention.
Shadows and depth. Using shadows is an old method, but they are still used today, thanks to how modern browsers have become, considering grids and parallax design, web designers are unleashing their creativity, creating depth and the illusion of a modern world outside the screen. Creating a new and pleasant experience for the user.
Designs with bright colors. 2018 was a year of excessive colors. Web designers are letting their creativity run wild. Before, they were only using web-safe colors. Today, they are breaking that rule and are being brave in trying new colors. Companies that create technological devices are designing screens to reproduce more striking colors. The use of colors that do not match bright colors can be very useful for new brands, and thus attract the user's attention.
Backgrounds with particles. them to stay on the website. They are lightweight javascript animations.
Custom illustrations. These are nice illustrations and images that make a website look fun, all of this will depend on the style that the client is looking for. This is a perfect trend for those fun and energetic businesses.
Exciting? There are many trends coming in 2018, after such an injection of motivation, we can only say… Let the party begin!