Alibaba Q1 financial report: Taobao GMV grew strongly, and investment in user experience achieved significant results
Posted: Sun Dec 22, 2024 10:50 am
Taobao and Tmall's performance continued the growth trend of the previous quarter. The total merchandise volume (GMV) of Taobao Group increased by a high single digit year-on-year, the number of buyers and purchase frequency continued to increase, and the order volume achieved a double-digit year-on-year growth.
The financial report shows that this year's Tmall 618 promotion achieved whatsapp number in australia strong growth in GMV. As an important population asset of Taotian Group, the number of 88VIP members continued to grow by double digits year-on-year, exceeding 42 million.
This means that in the fierce e-commerce competition, Taobao has not only maintained a stable market share, but its increased investment in "good products, good prices, and good services" has also formed a clear positive cycle effect.
This quarter, Taobao and Tmall have significantly optimized user rights, services, experience and merchant strategies in promotional activities. This year, Taobao's 510th anniversary celebration and Tmall's 618 promotion focused on the core experience of consumers. From May 6th to 10th, Taobao launched a series of free-order activities, providing millions of free orders for answering questions and free orders for historical orders. The simple and direct promotion activities attracted hundreds of millions of people to participate.
Tmall 618 cancelled the pre-sale that had been used for many years, increased the number of large coupons for 88VIP and beauty industries and issued them in advance, and Taobao and Tmall merchants' discounts were connected. These measures were welcomed by consumers and brought business boom to brand merchants. As of 24:00 on June 18, 365 brands had sales of over 100 million yuan on Tmall 618, and more than 36,000 brands doubled their sales.
The financial report shows that this year's Tmall 618 promotion achieved whatsapp number in australia strong growth in GMV. As an important population asset of Taotian Group, the number of 88VIP members continued to grow by double digits year-on-year, exceeding 42 million.
This means that in the fierce e-commerce competition, Taobao has not only maintained a stable market share, but its increased investment in "good products, good prices, and good services" has also formed a clear positive cycle effect.
This quarter, Taobao and Tmall have significantly optimized user rights, services, experience and merchant strategies in promotional activities. This year, Taobao's 510th anniversary celebration and Tmall's 618 promotion focused on the core experience of consumers. From May 6th to 10th, Taobao launched a series of free-order activities, providing millions of free orders for answering questions and free orders for historical orders. The simple and direct promotion activities attracted hundreds of millions of people to participate.
Tmall 618 cancelled the pre-sale that had been used for many years, increased the number of large coupons for 88VIP and beauty industries and issued them in advance, and Taobao and Tmall merchants' discounts were connected. These measures were welcomed by consumers and brought business boom to brand merchants. As of 24:00 on June 18, 365 brands had sales of over 100 million yuan on Tmall 618, and more than 36,000 brands doubled their sales.