Quora: SEO, Promotion and Brand Awareness

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Welcome back to my blog, I am Gianluigi Canducci, a professional in Social Media Marketing in Cervia, Rimini, Forlì Cesena and Ravenna .

If you have already started activities to promote your brand on social networks, you have probably chosen platforms such as Facebook, Linkedin or Twitter. Have you ever thought about integrating your online promotion activities by creating a presence on Quora ?

Quora is probably the largest question and answer portal on the net , with 190 million users as of April 2017 and a continuous increase in registrations. Compared to Yahoo Answers, the tool seems to be less subject to spam from users who want to give a boost to their site, and with more experts present - rather than "ordinary people" - willing to dedicate their time and expertise to help those in difficulty on certain topics.

Quora: SEO, Content Marketing and Brand Awareness
Essentially Quora is a huge pool of user-generated content , not yet at the level of giants like Wikipedia, but certainly extremely interesting for providing detailed information on a specific topic : keep in australia whatsapp number data mind that these texts are indexed and will reasonably get a boost in those cases where Google has to answer specific questions and there are no web pages optimized for these particular search intents.

As voice searches on tablets and smartphones expand, and are conceived as requests for information drawn from everyday language (e.g., “how do I walk to the station”) rather than rigid keyword combinations (e.g., “route-home-station”), the question-and-answer portals par excellence, Yahoo Answers and Quora, could prove to be the ideal sites to respond to these requests for information, since the questions and answers they contain are written by people addressing other people with everyday expressions.

Quora has recently been introduced in the Italian version , paving the way for the Italian public: until recently, therefore, it was necessary to manage all information exchanges in English and it was probably very useful for those who wanted to address a foreign audience.