Writing a Killer Amazon Sales Copy

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Customers despise sales language, therefore sales copy on other platforms may be ineffectual for consumption. It’s a different tale in the Amazon Marketplace. Your target audience is eager to buy things right now, so a well-written sales copy can set you apart from the competition.

The following critical elements should typically be included in an optimal sales copy:

1. Product Title:
As the first piece of text, your customers will read on your product listing, the product title should be straightforward and contain the most crucial information about your item. Amazon Seller Central uploaded style guides germany phone number list to help sellers structure their titles better, and a well-crafted title normally provides the product’s unique characteristics and benefits.



Brand
Model type and number
Product type
Size and quantity
Power output requirements
Colour
Design
Trademarks or patents (if necessary)
It’s important to note that each product type has a corresponding Amazon title formula, so you cannot randomly mix these details on your title. For instance, Amazon suggests the following templates for these popular product types:

Kitchenware: Brand + Model Name + Model Number + Size + Product Type
TV Sets: Brand + Model Name + Product Type + Colour
DVD Players: Brand + Model Name + Size + Product Type + Screen Type
Jewellery: Brand + Product Category + Sex + Metal Variation + Shape + Material + Product Type
Video Games: Brand + Product Type + Type of Platform
By optimising your product title, you will immediately catch your customer’s attention and increase your business’s likelihood of producing sales.