Generalists don't earn any money
Posted: Mon Feb 10, 2025 8:28 am
The main reason why the freelance world is populated by generalists is this: fear.
The fear of missing out on customers. The fear of addressing a market that is too small.
The result?
If you try to appeal to everyone, you end up appealing to no one.
Step 2: Who's Afraid of the Naked Man?
More customers are not a solution either.
The problem for most freelancers is not that they have too few clients, but the wrong ones.
Why?
Many freelancers work 40 hours a week and still struggle to make ends meet.
Because they have a cyprus telegram screening bunch of low-paying mini-customers.
If you want to become a freelancer who doesn't live off his own socks, move away from small business owners, self-employed people and tradespeople.
Most of them have no money and are constantly short of cash. Such clients want the lowest price, not the best freelancer.
Look for medium-sized companies that have around 5 to 10 employees – and look for industries in which money flows.
Why 5 to 10 employees?
Because larger companies usually already have their own marketing department with copywriters and designers.
Your target should be “well-run” companies that do not have their own marketing department and regularly work with freelancers.
The fear of missing out on customers. The fear of addressing a market that is too small.
The result?
If you try to appeal to everyone, you end up appealing to no one.
Step 2: Who's Afraid of the Naked Man?
More customers are not a solution either.
The problem for most freelancers is not that they have too few clients, but the wrong ones.
Why?
Many freelancers work 40 hours a week and still struggle to make ends meet.
Because they have a cyprus telegram screening bunch of low-paying mini-customers.
If you want to become a freelancer who doesn't live off his own socks, move away from small business owners, self-employed people and tradespeople.
Most of them have no money and are constantly short of cash. Such clients want the lowest price, not the best freelancer.
Look for medium-sized companies that have around 5 to 10 employees – and look for industries in which money flows.
Why 5 to 10 employees?
Because larger companies usually already have their own marketing department with copywriters and designers.
Your target should be “well-run” companies that do not have their own marketing department and regularly work with freelancers.