Lesson 4: How to address your customer in such a way that he listens to you [The 5-Phase Model]
You can't sell to all customers the same.
Every customer is at a different level, a different “awareness” phase as Schwartz calls it.
Your job as a copywriter is to find out which phase the customer is in.
Then you can choose your words as carefully as you would choose a needle in acupuncture.
Phase 1: The customer has all the information he needs
"The customer knows of your product - knows what it does - knows he wants it."
The first phase is child's play.
Super easy.
In this phase, the customer cambodia telegram screening already has all the information he needs and he also has the desire to buy your product - but has not done so yet.
Why not?
Because one important thing is still missing.
Namely:
A trigger.
What is missing is the final push to get the customer to act now.
Means for you:
Create urgency.
If the price is right and you give your customer the feeling at this stage - now or never - in most cases it will be a “now”.