The content marketing strategy that brought me my first €1,000,000 in sales
Enough foreplay.
Let's get started.
Step 1:
The crisis-proof content marketing strategy that will last for years
Your content marketing strategy should not be made of straw
Build your content marketing out of stone, not straw.
What does that mean?
The first two little pigs had a problem: as soon as the wolf blew, their house collapsed.
Only the third pig bahamas telegram screening was clever – and built a house out of stone.
Takes longer, but it's worth it.
Create timeless content.
This is the most important and valuable lesson in content marketing.
Why?
If you want your content to grow like a house, you can't just throw stones into the sea.
What is NOT timeless content?
Here are a few examples:
"Why did Mailchimp have server problems last week?"
"3 reasons why I'm going to conference XY this summer."
"3 tips to survive the Deutsche Bahn strike next week."
Whether it's videos, podcasts or articles, no one will be interested in this content in three weeks.