And next, how much time have you spent making sure that list meets all the legal requirements so you can use it safely?
The truth is that right now, you may be trading with a Chernobyl list, that is, a toxic list that can contaminate your entire strategy and you may not even know it.
In this post I am going to teach you how to:
Find out if you have a Chernobyl list.
Teach you how to debug it.
Provide you with safe recruitment and treatment guidelines that allow you to work safely.
What is a subscriber list?
A subscriber list is the result of a strategy to capture leads or contacts obtained through a blog or a website with the aim of sending emails periodically to people who have voluntarily subscribed to that list.
I insist on the importance of " voluntariness " so that this list is actually legal and you can use it without fear.
To subscribe, it is necessary to collect a series of personal data, including at least a name and an email address.
Dates of birth or subscription preferences may also be collected.
This information is processed by the person responsible for the website, but also by the email marketing service provider we have chosen to manage our list and by the hosting service we have chosen, who in terms of GDPR, act as data processors.
Take care of the raw material of any subscription campaign: personal data
It's the most overlooked of all possible obvious things: you can't develop effective and successful marketing strategies if you don't know the legal framework that regulates commercial communications. [community-related src="https://en.semrush.com/blog/big-email-marketing-myths/"]
Many of the emails and commercial impacts that I receive daily a philippines code number mobile re unaware of the red lines that should not be crossed when carrying out acquisition campaigns or developing email marketing strategies.
And this is a colossal mistake that compromises any campaign: you are in offender mode and you can end up turning your strategy into a marketing Chernobyl.
Know your rights.
Know how to manage your information safely and responsibly.
Know and apply the laws that affect all marketing campaigns.
Starting by understanding how to develop a legally valid commercial strategy is to ensure clean, uncontaminated marketing that guarantees seamless compliance with all the rules that regulate legal marketing and is committed to the rights of the recipients of your campaigns and to current legislation.
The marketing laws you should apply to your subscriber list
There are 3 key regulations that establish the legal rules in every marketing strategy and whose principles mark the red lines between a legal strategy and a Chernobyl strategy:
Law 34/2002, of July 11, on Information Society Services and Electronic Commerce (LSSICE or LSSI).
This law regulates economic transactions through electronic means.
Almost all recruitment campaigns are carried out electronically, so you must also comply with Law 34/2002 on information society services and electronic commerce , the LSSI-CE.
The AEPD links this GDPR regime with article 21 of the LSSI, whi