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AI for Content Creation: A Guide to Authentic Human Content at Scale

Posted: Sun Dec 22, 2024 10:22 am
by mouakter12
There are a number of approaches to creating SEO content. For example, there is a lot of talk about the effectiveness of using keywords. However, as with so many aspects of content marketing, how you use keywords directly influences your success. You can't just bloat your text with irrelevant phrases. It's also important to recognize that the relevance and effectiveness of certain keywords and phrases will change over time. Therefore, part of your SEO content update approach should include updating your keywords.

Take the time to regularly research the keywords you’ve previously focused on in your content. The best way to do this is often to use an analytics tool, such as Ranktracker’s Keyword Finder . At its most basic, it allows you to input each of your keywords and assess the difficulty of ranking for that word or phrase in different territories. It can also show you alternatives that you’re more likely to rank for so you can place them in your content. Not to mention, it can also assess the keyword’s history of interest over time to predict when to make effective changes.

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Renew the Keywords

Remember, though, that it's not enough to simply replace keywords in your content. Keywords tend to be more effective when used in a contextually relevant way. Therefore, it can be smart to create new paragraphs that revolve around the keyword. This will give you the opportunity to ensure that the keyword achieves maximum contextual relevance for both the section it's in and the article as a whole.

Making content more competitive
When you're deep into updating your content, it can be easy to focus on your brand's internal priorities. However, at its core, SEO content is a way to be more competitive. You're pitting your content against other companies in your industry, and you may be targeting similar demographics. You're in a battle to move to the top of the rankings. So, it's important to find ways to update your content to make it more competitive.