Take the time to regularly research the keywords you’ve previously focused on in your content. The best way to do this is often to use an analytics tool, such as Ranktracker’s Keyword Finder . At its most basic, it allows you to input each of your keywords and assess the difficulty of ranking for that word or phrase in different territories. It can also show you alternatives that you’re more likely to rank for so you can place them in your content. Not to mention, it can also assess the keyword’s history of interest over time to predict when to make effective changes.
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Renew the Keywords
Remember, though, that it's not enough to simply replace keywords in your content. Keywords tend to be more effective when used in a contextually relevant way. Therefore, it can be smart to create new paragraphs that revolve around the keyword. This will give you the opportunity to ensure that the keyword achieves maximum contextual relevance for both the section it's in and the article as a whole.
Making content more competitive
When you're deep into updating your content, it can be easy to focus on your brand's internal priorities. However, at its core, SEO content is a way to be more competitive. You're pitting your content against other companies in your industry, and you may be targeting similar demographics. You're in a battle to move to the top of the rankings. So, it's important to find ways to update your content to make it more competitive.