What tone do you want to use ? For example, we often encounter attorneys who want to emphasize that they are aggressive defenders of their clients' rights. Other attorneys prefer a lighter, gentler tone that is not sales-oriented in any way.
Who are your target audience and customers ? The content thailand whatsapp number you create needs to reflect their needs and goals. We want to answer their questions and solve their problems by providing valuable information. What do your customers often ask you?
What is your business area ? The content you create also needs to clearly represent your business area. It should be to the point and clearly communicate what you do.
What are your company's core values ? A simple information-based website is fine, but it won't be memorable. Instead, you should work on building a website that makes your company's mission and values clear. Let your passion come through in your content to help promote your brand.
6. Build your content funnel
The content funnel is a customer-centric marketing model that targets customers at every stage of the buying process. It helps guide them to the conversion stage and win their business. Your content funnel should serve the three stages of the buying process: awareness, consideration, and conversion.
Cognition
This is the initial stage of the process, where the customer is looking for help resolving a problem. Maybe they just received a ticket, or they are considering suing their doctor and hospital for medical malpractice. They may not be ready to buy yet, but they want information on a specific topic. For example, they may want to know if they can fight the ticket, or if they have grounds to sue for medical malpractice.
During the awareness stage, the goal is to create content that answers their queries. Understanding your clients allows you to create content that answers their most common questions. For example, they might consider questions like, “How do I fight a speeding ticket?” Or they might ask, “My doctor misdiagnosed me. Can I sue?” Your content should answer these questions for them, helping them understand the value of your law firm right away.
consider
The second step occurs when the prospect is evaluating their options for resolving their issue. At this point they may not only be gathering information, but they are also considering multiple law firms to determine which one will best suit their needs. They are thinking, considering their next steps.
To reach them at this stage, the content you produce needs to focus on why they should trust you . Maybe you’ve helped overturn the most unreasonable speeding tickets. You might be an attorney who can offer them a free consultation to resolve their medical malpractice case.
The content you publish during this phase should be very targeted. Blog posts about specific legal issues, posts explaining the value of legal representation, and client reviews and testimonials are all good strategies for this stage of the funnel.
Conversion
The final stage is the conversion stage. This is when the user decides whether or not to hire a law firm and which law firm will get their business .
At this stage, a person knows what they want to do to solve their problem, and they are probably ready to take action. We can use content marketing to help them make the best decision to contact and work with you. Our goal is to convince the client to choose your law firm.
To convert them into your customers, your website should have pages with calls to action (CTA). A call to action is a way of telling your readers what to do or what action you want them to take. This is how they click that button and get to your contact form.
There are various types of CTAs to use. This may include buttons that allow them to call you, content forms on your website pages that they can fill out, and links that encourage them to take action. Follow-up emails are another important component of this stage of the funnel.
You should create content that targets customers at each level of this funnel. Doing so will help maximize your customer conversion rate — meaning more people who visit your website will become customers. Some of your content will apply to multiple stages of the funnel.
7. Create a content schedule
So far, you’ve produced some great content. It really resonates with the brand you want your company to build. Now, let’s work on maintaining consistency.