First the promise, then the fulfillment
Posted: Sat Feb 08, 2025 9:48 am
I have been preaching this concept for years when it comes to headlines .
A headline is a promise to the reader.
Most people write terribly boring headlines because they think:
"I don't want to promise too much."
The catch: You won't ecuador telegram screening attract anyone if your promise is "3 tips for 30 euros more per month".
So how do you find the middle?
So:
First, write a promise that is so tempting that you yourself will want to click on it.
Then think about: How can I fulfill this promise now?
This is how I always approach my blog articles.
Alex Hormozi takes this approach with the guarantee, for example. He says: Think of a crazy guarantee that is so good that people would buy the product just because of that guarantee.
Then think about how you can fulfill this guarantee.
It's like pole vaulting.
First you set the bar high.
A headline is a promise to the reader.
Most people write terribly boring headlines because they think:
"I don't want to promise too much."
The catch: You won't ecuador telegram screening attract anyone if your promise is "3 tips for 30 euros more per month".
So how do you find the middle?
So:
First, write a promise that is so tempting that you yourself will want to click on it.
Then think about: How can I fulfill this promise now?
This is how I always approach my blog articles.
Alex Hormozi takes this approach with the guarantee, for example. He says: Think of a crazy guarantee that is so good that people would buy the product just because of that guarantee.
Then think about how you can fulfill this guarantee.
It's like pole vaulting.
First you set the bar high.