There is a lot at stake in a good story
Posted: Sat Feb 08, 2025 7:08 am
The hero loses his marriage, his job, his money or even his life.
You can easily transfer this technique into your content marketing :
Tell the reader what is at stake.
Say:
What does he gain from reading the costa rica telegram screening article? And what does he lose if he doesn't read the article?
Example:
"In this article I'll show you how you can save up to 3,000 euros in taxes. And at the end I'll tell you the most expensive tax mistakes that can cost you up to 5,000 euros. Every year.
I will also give you 3 examples of how you as an entrepreneur can legally reduce your taxes without using complicated models.
Plus: I'll reveal how much tax I saved last year using my WHID method and give you a template to follow my example."
You see:
There is a lot of money at stake.
So it is worth reading the article.
24. I never lose
I have written more than 1,000 newsletters.
Some were absolute hits – and earned me thousands of euros.
Others were total flops and didn't even bring in a penny.
The rest was somewhere in between.
The most important thing in storytelling: practice.
What if a story doesn't work?
Then it was not forgivable.
You can easily transfer this technique into your content marketing :
Tell the reader what is at stake.
Say:
What does he gain from reading the costa rica telegram screening article? And what does he lose if he doesn't read the article?
Example:
"In this article I'll show you how you can save up to 3,000 euros in taxes. And at the end I'll tell you the most expensive tax mistakes that can cost you up to 5,000 euros. Every year.
I will also give you 3 examples of how you as an entrepreneur can legally reduce your taxes without using complicated models.
Plus: I'll reveal how much tax I saved last year using my WHID method and give you a template to follow my example."
You see:
There is a lot of money at stake.
So it is worth reading the article.
24. I never lose
I have written more than 1,000 newsletters.
Some were absolute hits – and earned me thousands of euros.
Others were total flops and didn't even bring in a penny.
The rest was somewhere in between.
The most important thing in storytelling: practice.
What if a story doesn't work?
Then it was not forgivable.