Customer Retention Metrics
Posted: Thu Feb 06, 2025 5:11 am
While there are a ton of metrics your business can track, we’ve listed the most important ones below. Let’s take a look.
Customer Retention Rate
Customer churn
Revenue loss
Existing customer growth rate
Repeat purchase rate
Product return rate
Days Sales Outstanding
Net Promoter Score NPS
Purchase interval
Loyal customer rate
Customer Lifetime Value
"Customer Retention Metrics List Graphic"
1. Customer Retention Rate
Metric : The rate at which a business retains indonesia mobile database its customers over a period of time.
"Customer Retention Metrics List: Customer Retention Formula"
The most straightforward formula for customer retention is the retention rate. You need to understand how many of your customer base become loyal in each period to see if your current strategy is attracting them at a good enough rate.
How to Calculate Customer Retention Rate
It takes time to understand if your retention strategy is working. To do this, add up the number of customers you had at the beginning of a period, then all the customers who joined during that period, and then the number of customers you had at the end of the period.
Customer Retention Rate
Customer churn
Revenue loss
Existing customer growth rate
Repeat purchase rate
Product return rate
Days Sales Outstanding
Net Promoter Score NPS
Purchase interval
Loyal customer rate
Customer Lifetime Value
"Customer Retention Metrics List Graphic"
1. Customer Retention Rate
Metric : The rate at which a business retains indonesia mobile database its customers over a period of time.
"Customer Retention Metrics List: Customer Retention Formula"
The most straightforward formula for customer retention is the retention rate. You need to understand how many of your customer base become loyal in each period to see if your current strategy is attracting them at a good enough rate.
How to Calculate Customer Retention Rate
It takes time to understand if your retention strategy is working. To do this, add up the number of customers you had at the beginning of a period, then all the customers who joined during that period, and then the number of customers you had at the end of the period.