GA4 Event Tags (Google Ads, form downloads, ecommerce events
Posted: Wed Feb 05, 2025 5:45 am
Once you've set up a Google tag in Tag Manager and implemented it on your website, Google Analytics will initially only collect standard events. If you want to track specific events, such as Google Ads conversions, contact form submissions, or ecommerce events, you need to create event tags in Tag Manager.
You can also create these in the "Tags" jordan telegram screening menu by clicking the "New" button. For Google Ads, you will find a template for Google Ads conversion tracking there. For custom events, select the tag type "Google Analytics: GA4 Event," set the appropriate parameters, and configure a suitable trigger.
To check if your GA4 setup for Shopware 6 works via Google Tag Manager, you can use the preview mode in Tag Manager to see if tags are firing and what values are included.
Google Analytics 4 also offers a "Debug View," where you can evaluate if the desired data is being collected. You can find this under Admin > Data Stream > Debug View, and it should be closely monitored, especially when setting up ecommerce tracking.
How we support you in setting up GA4 for Shopware 6
The transition to GA4, the correct setup in Tag Manager, and the implementation of Shopware 6 can be challenging at first. However, without data, you can't move forward, so the transition is urgently necessary. We are happy to support you in setting up GA4 for your shop.
You can also create these in the "Tags" jordan telegram screening menu by clicking the "New" button. For Google Ads, you will find a template for Google Ads conversion tracking there. For custom events, select the tag type "Google Analytics: GA4 Event," set the appropriate parameters, and configure a suitable trigger.
To check if your GA4 setup for Shopware 6 works via Google Tag Manager, you can use the preview mode in Tag Manager to see if tags are firing and what values are included.
Google Analytics 4 also offers a "Debug View," where you can evaluate if the desired data is being collected. You can find this under Admin > Data Stream > Debug View, and it should be closely monitored, especially when setting up ecommerce tracking.
How we support you in setting up GA4 for Shopware 6
The transition to GA4, the correct setup in Tag Manager, and the implementation of Shopware 6 can be challenging at first. However, without data, you can't move forward, so the transition is urgently necessary. We are happy to support you in setting up GA4 for your shop.