YOOX Yoox, through an original initiative called NET-A-PORTER, has used phone numbers in the philippines WhatsApp to offer its customers a highly valuable service: a dedicated personal shopper. He made his customers feel like “extremely important persons” (EIPs) by offering them an even more personal service. The YOOX personal shopping team realized that their customers were constantly on WhatsApp and preferred to receive product suggestions and complete transactions through the app, rather than checking their email for answers to their questions. YOOX personal shoppers found status updates very convenient . Instead of sending messages and pictures of their items, the team uploaded the clothing items through status updates. This has allowed its customers a real-time shopping experience and to directly comment on the items shown.

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