Competing with them is clearly a losing battle
Posted: Sun Dec 22, 2024 9:45 am
Many agencies, as you may have done, therefore choose to register on these portals and exploit their visibility. : in addition to the advertising budget, these portals can count on an enormous offer given by the sum of all the registered agencies. Studying a marketing strategy for real estate agencies also means understanding the limitations of competitors One of the limitations of these portals is that a visitor, to find out what's new this week, is forced to consult their website periodically. This activity is very tiring, especially because searching for a house is not a quick operation. The most equipped portals, in fact, have tools to save their visitors' searches in order to notify them via email in the event of interesting news.
This system, however, has some defects. Not everyone, in fact, opens their mailbox every day. In some cases, then, you risk not seeing anything because of the antispam filter that trashes uk number list the emails as they arrive. If these messages actually reach the user, the latter does not have the possibility of instantly communicating with the agency that manages the property. To do so, he is forced to visit the portal, send an email or call (provided that he checks his mail in the evening when the agencies are closed). It is thanks to the presence of these obstacles that you have the possibility of creating a winning marketing strategy.
Traditional Real Estate Agencies: Some Still Use Outdated Management Systems real estate agencies Convincing a person to change their working method after a lifetime of following their beliefs is a crazy undertaking. Your agency may be working more efficiently, but many professionals are convinced that they don't need a CRM, that is, software to manage their clients and relationships with them. Believing that they can quickly sell a property to every client who walks through their office door, many agents still work everything from memory or at most with the help of a diary in which to take notes. And that's not all: even the properties are often stored in binders, cleverly arranged on special shelves in your archive.
This system, however, has some defects. Not everyone, in fact, opens their mailbox every day. In some cases, then, you risk not seeing anything because of the antispam filter that trashes uk number list the emails as they arrive. If these messages actually reach the user, the latter does not have the possibility of instantly communicating with the agency that manages the property. To do so, he is forced to visit the portal, send an email or call (provided that he checks his mail in the evening when the agencies are closed). It is thanks to the presence of these obstacles that you have the possibility of creating a winning marketing strategy.
Traditional Real Estate Agencies: Some Still Use Outdated Management Systems real estate agencies Convincing a person to change their working method after a lifetime of following their beliefs is a crazy undertaking. Your agency may be working more efficiently, but many professionals are convinced that they don't need a CRM, that is, software to manage their clients and relationships with them. Believing that they can quickly sell a property to every client who walks through their office door, many agents still work everything from memory or at most with the help of a diary in which to take notes. And that's not all: even the properties are often stored in binders, cleverly arranged on special shelves in your archive.