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Automatically created assets

Posted: Sun Dec 22, 2024 9:39 am
by hasinam2206
Automatically created assets is a tool that improves the relevance of search ads. It automatically generates headlines and descriptions based on the context of the ad, such as the landing page and existing ads, and creates optimal combinations based on their relevance and predicted performance.

The main benefits of this tool include phone number user finder philippines improving the performance of responsive search ads (RSA), personalization for each user's queries, and process automation. Thanks to this, you no longer have to search for the best combinations to achieve the desired results.

However, it is worth remembering that to use this tool, your website must meet the requirements of Google Ads advertising policies . To activate the feature, go to campaign settings and select the "Change settings for automatically created assets" section.

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Аutomatically created assets

Conversational interface in search campaigns
In November 2023, the Conversational Experience feature was launched , making it easier to create search campaigns in English. This tool works in a chat format: thanks to prompts and analysis of information from the landing page, it is able to generate relevant keywords, headlines, descriptions and even images. Thus, advertisers save time searching for new ideas, because artificial intelligence does this work for them.

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