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Defining your basic sales pipeline stages

Posted: Sun Dec 22, 2024 9:36 am
A well-managed financial services sales pipeline allows you to meet the client where they are, knowing exactly what to offer and what to say to nurture the relationship and get them further down the sales funnel.

Other benefits of managing a well-defined sales pipeline for financial services companies include:

Always being in the loop and knowing what your next action will be
Being able to prioritize leads that are more likely to close
Monitoring your team’s progress and productivity
Forecasting future revenue to set smarter sales goals
How to manage a sales pipeline for your financial services company: 4 best practices
a lady holding pen and paper talking a guy with a text overlay of the best practices of japan whatsapp number how to manage a sales pipeline for your financial services company
Managing a sales pipeline that consistently drives results for your financial services company is a daunting task. But it can be made easier with these four best practices:

Monitoring, auditing, and updating your pipeline regularly
Qualifying leads and prioritizing high-quality opportunities
Using a CRM for managing and implementing your sales pipeline
Let’s look at these best practices in depth.

1. Define your sales pipeline stages
The first step to managing your financial services sales pipeline is to determine the stages of your sales process.

You may already be following an intuitive sales process, but a visual representation can help you see what works and where you could improve. Plus, having everything written down eliminates the guesswork out of the process.

Generally speaking, the sales pipeline for a financial services company would include:


Image

Prospecting
Initial contact
Discovery meetings
Pitching your services
Negotiation
Close and follow-up
Your process may differ slightly from the list above, but these are the general steps your sales team and lead go through on the journey to closing.