Ask Intelligent Questions

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They’re in front of their computer all day long, distracted by hundreds of unimportant Slack messages and pretending to pay attention to zoom calls.

Speed is everything in business. Get the email over to them as soon as possible. If you have an attention-grabbing subject line, they will open it.

The subject line is equally, if not more, important than the content itself. A thoughtful, customized email is worthless if your prospect doesn’t open it. Stop worrying about the right time, nail your subject line, and send the message NOW.

Respect the Gatekeeper
Have you ever heard that how a CEO treats the china telegram data janitor shows a lot about their character? It’s the same with email. Whether you’re emailing the gatekeeper, head honcho, or marketing manager that keeps blocking you – your treatment needs to be EXACTLY the same.

If you’re coming across as sloppy and rude, you’re no different than the other reps and they will delete all of your emails.

Too many sales reps are not students of the game. As soon as their shift ends, so does their passion. If you’re not thinking about your field, your questions will be weak and it will bleed through in your emails.

The quality of your questions will determine the quality of your answers. Ask good questions, get good answers. Ask dumb questions, get ignored— plain and simple.