Having received all this data, you need to decide how to use it?
Posted: Sun Feb 02, 2025 10:19 am
Step 5. Evaluate the overall results for each account
Determine what types of posts work best on each platform, which platforms are most valuable to you, and how your audience interacts with you on each.
Pay attention to the number of your followers, the number of likes, reposts and comments, the reach of your post, clicks, etc.
When analyzing these metrics, dig deeper. See how they correlate with different types of posts. Do you get more engagement on Facebook when you tag influencers? Do your videos perform better on Twitter or Instagram?
While you can access these metrics through platform analytics tools, third-party social analytics tools allow you to create handy reports to display this information.
Among the best: Sprout Social , Rival IQ , and Tailwind .
Step 6. Analyze your performance
Once you've measured your overall results for each social network, it's time to see how your performance is performing.
What is the engagement rate for each post on each profile? How many engagements does each profile get? What about traffic? Mentions each profile gets? Reposts from each profile on each social network? Likes and reactions? Reach? Impressions?
Step 7. Review the budget and calculate the return on investment
While many businesses and marketers have a clear understanding of money, calculating the overall ROI from social media is quite difficult, especially when you are looking at social rather than financial ROI.
To get to the bottom of this, gather all your records and look at how much you’re spending on social media. Potential costs include anything from third-party analytics and management tools to professional photographers or photography equipment.
Step 8. Create new goals
The goal of a social media audit is to give you a clear understanding of where you are and to make plans for the future.
Use all the information you've gathered to create new goals qatar number data and plans for the month.
Conclusions
Why isn't a social media audit as scary as, say, a financial audit?
A social media audit will help you see what is working and what is not working in your SMM strategy.
Conducting a social media audit is vital to developing or updating the marketing plan you have created for your business's social media.
By following the steps below, you will achieve success for your small business faster:
Planning
Tracking and protecting all social media accounts
Checking for consistency and coherence
Removing unnecessary accounts
Evaluating overall results for each account
Performance analysis
Budget review and ROI calculation
Creating new goals
Determine what types of posts work best on each platform, which platforms are most valuable to you, and how your audience interacts with you on each.
Pay attention to the number of your followers, the number of likes, reposts and comments, the reach of your post, clicks, etc.
When analyzing these metrics, dig deeper. See how they correlate with different types of posts. Do you get more engagement on Facebook when you tag influencers? Do your videos perform better on Twitter or Instagram?
While you can access these metrics through platform analytics tools, third-party social analytics tools allow you to create handy reports to display this information.
Among the best: Sprout Social , Rival IQ , and Tailwind .
Step 6. Analyze your performance
Once you've measured your overall results for each social network, it's time to see how your performance is performing.
What is the engagement rate for each post on each profile? How many engagements does each profile get? What about traffic? Mentions each profile gets? Reposts from each profile on each social network? Likes and reactions? Reach? Impressions?
Step 7. Review the budget and calculate the return on investment
While many businesses and marketers have a clear understanding of money, calculating the overall ROI from social media is quite difficult, especially when you are looking at social rather than financial ROI.
To get to the bottom of this, gather all your records and look at how much you’re spending on social media. Potential costs include anything from third-party analytics and management tools to professional photographers or photography equipment.
Step 8. Create new goals
The goal of a social media audit is to give you a clear understanding of where you are and to make plans for the future.
Use all the information you've gathered to create new goals qatar number data and plans for the month.
Conclusions
Why isn't a social media audit as scary as, say, a financial audit?
A social media audit will help you see what is working and what is not working in your SMM strategy.
Conducting a social media audit is vital to developing or updating the marketing plan you have created for your business's social media.
By following the steps below, you will achieve success for your small business faster:
Planning
Tracking and protecting all social media accounts
Checking for consistency and coherence
Removing unnecessary accounts
Evaluating overall results for each account
Performance analysis
Budget review and ROI calculation
Creating new goals