Do I lose quality by outsourcing ?

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This question is common when there is an intention to outsource content production, but does this really apply in all cases? To solve the question, I have prepared a quick step-by-step guide on how this process works here at Rock Content.

Initially, there are teams prepared to serve each client, according to the business model and the size of the company in the market. This helps us to create a classification to perfectly deal with the different types of people, developing a unique strategy for productions.

The strategy is constantly reviewed and your internal team actively participates in each part of the process, evaluating everything that is prepared and reviewing what does not fit the reality of the company.

Once the planning, strategy development and persona building stages have been completed, the most anticipated moment arrives: the actual preparation of the content. But who does it?

To escape the traditional paradigms of outsourcing, here at bolivia phone data Rock we have one of the largest databases of writers in Brazil, who undergo constant assessments and training, as well as being segmented according to specific topics. The internal team itself, together with the client, can choose a writer to become the favorite for a strategy.

Thus, the favorite writers for each project specialize in each client's market segment, writing in-depth content, thereby generating value and relevance in the market, the key point of any content marketing strategy.

In addition to our core of editors, we have an internal team focused solely on the production of advanced content. All advanced content involves interviews with professionals who are experts on the topic to be developed and an intense study to generate the best and most advanced content in the client's segment.

We also have a consulting and automation team with highly qualified professionals who closely accompany each client, proposing improvement actions in accordance with the company's final objectives.

With the aim of reducing the distance between clients and companies and helping each client individually with their strategy step by step, we have an implementation team to launch the first steps and strategies, and a Customer Success and support team to help, explain the next actions and clarify any doubts.