SEO Authority

[zihadhasan012]

In the SEO world, there are two types of Authority that are used as indicators: Domain Authority and Page Authority. The first measures the performance of your entire site and the second of specific pages. In both cases, a type of score is used, developed by MOZ , which can predict the position that your page will obtain in search engines. The score ranges from 1 to 100. The higher the score, the better the position.

Moz: Authority in Search Engine Optimization
Among other things, MOZ was the one who invented these metrics we are talking about. It is a company that is dedicated to creating digital tools for search engineering. If you want to dive into this fascinating universe, you can start by learning how to use Open Site Explorer . You just have to go to that page, type in the URL of the site you want to consult and, instantly, you will obtain the information you are looking for.

How to increase your Authority? 1. Patience
Our first piece of advice is always philosophical, since Content benin phone data Marketing is born precisely from questioning old methods and building a new marketing sensibility. The business world can sometimes put us in situations of anxiety. Be patient. Authority is gained over time, and to take a thousand steps we must inevitably take one first.

2. Links
Now for practical advice. Links are the currency of Authority. The logic is very simple: the more people share you, the more authority you have. If a site with Authority places a link to your domain, it will benefit you; but if a site with low Authority does so, it can harm you.

Internalize this principle: Authority is closely linked to link strategies , the best known of which is LinkBuilding . Always work on three levels at the same time:

External links : place links to authoritative sites in your domain and, at the same time, negotiate that other sites place links to your domain (for the latter, guest posts is a good option) .
Internal links: always place links in your content that lead to other posts on the same domain;
Link maintenance : you must constantly check the Google Search Console and clean up, because if a low Authority site places a link to your site, it can subtract points from you.