Even benefit from low visibility at the beginning
Posted: Sun Feb 02, 2025 8:49 am
Anyone who is just starting to get involved in social media and/or has their own blog - and there are still a lot of companies like that, even larger ones - can also benefit from the fact that their own visibility is not yet so high. They have their own accounts. You can use your presence to observe how others do it. You can see what works for you, what would also be conceivable for you, and what kind of content and behavior would never be an option for you. Typical mistakes and uncertainties that everyone makes at the beginning are easier to make when not so many people are watching.
At the same time, you are gradually and sustainably expanding your own network and reach. Once you have achieved a certain level of recognition in a particular area, your own confidence is already quite high.
A corporate blog for five readers? Yes!
When I started blogging many years ago and soon started chinese america data publishing my own newsletter, I wrote for maybe ten or fifteen readers at the beginning. The good thing about it: About half of them were existing customers who really appreciated the carefully written content and felt that they were regularly receiving valuable new input from me.
The other half consisted of existing network contacts, such as colleagues who had been blogging for a while. The latter also ensured that my content was spread further with recommendations and links. And that was before I took my first steps on Facebook and Twitter.
What matters is not (only) how many there are, but who
Of course, there are critical masses for visibility on the web. But if you manage to attract a small, select readership for an online magazine or newsletter, then one in five new readers could be the one who will cover the office rent in the coming year.
Not every corporate blog will develop into a publicly recognized industry magazine. How the reach increases depends on both the company's own focus and the effort invested. But an editorial platform is also ideal for supporting recommendations and maintaining existing relationships - not only with direct customers, but also with opinion leaders. Of course, its design and content must be in the same league as your company itself. Apart from that, a corporate blog also represents active crisis prevention.
At the same time, you are gradually and sustainably expanding your own network and reach. Once you have achieved a certain level of recognition in a particular area, your own confidence is already quite high.
A corporate blog for five readers? Yes!
When I started blogging many years ago and soon started chinese america data publishing my own newsletter, I wrote for maybe ten or fifteen readers at the beginning. The good thing about it: About half of them were existing customers who really appreciated the carefully written content and felt that they were regularly receiving valuable new input from me.
The other half consisted of existing network contacts, such as colleagues who had been blogging for a while. The latter also ensured that my content was spread further with recommendations and links. And that was before I took my first steps on Facebook and Twitter.
What matters is not (only) how many there are, but who
Of course, there are critical masses for visibility on the web. But if you manage to attract a small, select readership for an online magazine or newsletter, then one in five new readers could be the one who will cover the office rent in the coming year.
Not every corporate blog will develop into a publicly recognized industry magazine. How the reach increases depends on both the company's own focus and the effort invested. But an editorial platform is also ideal for supporting recommendations and maintaining existing relationships - not only with direct customers, but also with opinion leaders. Of course, its design and content must be in the same league as your company itself. Apart from that, a corporate blog also represents active crisis prevention.