Now let's look at how to use the product range card at the start of a project.
Posted: Sun Dec 22, 2024 9:30 am
Avoid purchasing all the products on the card at once. You may misjudge the demand, purchase unclaimed products and suffer losses.
Start by selling a few product categories, and then you can gradually expand the list.
In each segment, determine how many telegram in the philippines of the most popular products are available and purchase them. They should go together and correspond to the overall concept of the store.
Include products from several price groups in one category. If a buyer cannot afford a gel for 3,000 rubles, he should be able to buy an analogue for 1,000 rubles.
If there are few items in a category, you should not divide it into subgroups, otherwise it will create a feeling of empty shelves for the customer. If there are few body products, there is no point in separately highlighting cleansing, moisturizing and nourishing products.
Step 5: Clarify what sales task each product item solves
All products can be divided into:
unique – ensure the seller’s recognition, his uniqueness. They account for a minimal share of the entire assortment – no more than 3%, but it is with them that your store will be associated.
priority – form the basis, are in stable demand among buyers, their sale does not cause difficulties and delays at certain stages of the transaction. Such goods account for up to 20% of the assortment.
Basic – bring in the bulk of the income, are sold consistently by all competitors, but it is these that customers turn to most often. Such goods make up 40–50% of the assortment.
periodic – ensure an influx of new customers, update the assortment. Make up 10% of the catalog, aimed at a narrow audience that will be interested in the corresponding product only occasionally.
convenient – products that are inexpensive but necessary either for using the main product or generally increase the customer’s comfort and convenience, allowing him to buy the main product and accessories in one place. This helps to form an attachment to the seller and increase the average purchase bill.
Product items in the store assortment
Let's give an example.
The seller's job is to attract new customers and retain them.
The following product groups help to solve this problem: basic, priority, periodic (to a limited extent). Within each of these segments, this is possible due to new products of brands and the most popular products from the corresponding manufacturer.
It is easier to imagine the directions of product range expansion and categories that work on certain tasks if we leave the product items as a table.
Step 6: Change your product range as you sell
Forming an ideal assortment, creating a unique offer for the buyer, understanding his needs is possible only after the launch of sales. To do this, collect the following data.
Customer interests, income.
Market trends. New products and the most popular ones attract a new audience and warm up interest in traditional positions in the price list. Offer the buyer to fill out a questionnaire from which you can get information about the needs of your customers.
Customers' opinions on what new items they would like to see in the assortment. This not only allows us to analyze demand, but also helps to form a loyal attitude towards the seller.
Situational change in demand. If Easter is coming, you can offer the buyer eggs or Easter cakes at a discount or paint for eggs as a gift.
Start by selling a few product categories, and then you can gradually expand the list.
In each segment, determine how many telegram in the philippines of the most popular products are available and purchase them. They should go together and correspond to the overall concept of the store.
Include products from several price groups in one category. If a buyer cannot afford a gel for 3,000 rubles, he should be able to buy an analogue for 1,000 rubles.
If there are few items in a category, you should not divide it into subgroups, otherwise it will create a feeling of empty shelves for the customer. If there are few body products, there is no point in separately highlighting cleansing, moisturizing and nourishing products.
Step 5: Clarify what sales task each product item solves
All products can be divided into:
unique – ensure the seller’s recognition, his uniqueness. They account for a minimal share of the entire assortment – no more than 3%, but it is with them that your store will be associated.
priority – form the basis, are in stable demand among buyers, their sale does not cause difficulties and delays at certain stages of the transaction. Such goods account for up to 20% of the assortment.
Basic – bring in the bulk of the income, are sold consistently by all competitors, but it is these that customers turn to most often. Such goods make up 40–50% of the assortment.
periodic – ensure an influx of new customers, update the assortment. Make up 10% of the catalog, aimed at a narrow audience that will be interested in the corresponding product only occasionally.
convenient – products that are inexpensive but necessary either for using the main product or generally increase the customer’s comfort and convenience, allowing him to buy the main product and accessories in one place. This helps to form an attachment to the seller and increase the average purchase bill.
Product items in the store assortment
Let's give an example.
The seller's job is to attract new customers and retain them.
The following product groups help to solve this problem: basic, priority, periodic (to a limited extent). Within each of these segments, this is possible due to new products of brands and the most popular products from the corresponding manufacturer.
It is easier to imagine the directions of product range expansion and categories that work on certain tasks if we leave the product items as a table.
Step 6: Change your product range as you sell
Forming an ideal assortment, creating a unique offer for the buyer, understanding his needs is possible only after the launch of sales. To do this, collect the following data.
Customer interests, income.
Market trends. New products and the most popular ones attract a new audience and warm up interest in traditional positions in the price list. Offer the buyer to fill out a questionnaire from which you can get information about the needs of your customers.
Customers' opinions on what new items they would like to see in the assortment. This not only allows us to analyze demand, but also helps to form a loyal attitude towards the seller.
Situational change in demand. If Easter is coming, you can offer the buyer eggs or Easter cakes at a discount or paint for eggs as a gift.