Grab your audience's attention

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The ideal option is to get into the news feed of the most popular resources in your area. You can also ask for help from partners. They can distribute your information in their social networks.



On foreign websites, you can often see a call to action in the header:

Grab your audience's attention

Set the right expectations

Many people are so afraid of spam and the pharmacy database use of personal information for fraudulent purposes that they do not share their contacts on principle. Some create two emails: one for registrations, the second for correspondence. To reduce the degree of mistrust, immediately indicate how often you plan to send out mailings and on what topics.

Create an online stub

The correct name is squeeze pages. This is a page whose sole purpose is to get the user's email. It does not contain unnecessary information, only a short description and a subscription form.

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Ask to forward the letter to a colleague

Try word of mouth marketing: ask loyal customers or just good friends to forward your letter to people who might be interested in it. And don't forget to include a subscription link in the message.

Offer discounts/coupons

Offer people a discount coupon in exchange for an email address. This is one of the effective ways to build a subscriber base for email. Some online stores offer their customers a 500 ruble discount on all product categories in exchange for contact information.

For your information, 58% of respondents consider discounts and promotions to be the main reason for subscribing to a newsletter.

Collect addresses using video

Video content is at the peak of popularity now. With the help of Wistia and LeadPlayer services, you can add a subscription form to your video.

Use social proof

Let's say you are interested in an advertisement for a new cosmetic product. You are not used to blindly trusting the manufacturer's information, so you start searching the Internet for information about the quality of the product. If there are many positive reviews about the new cosmetic product, then most likely the manufacturer will receive a large number of loyal subscribers. Therefore, all entrepreneurs are advised to publish reviews from ordinary people on their websites or social networks. It is advisable to accompany them with photos or videos.

Why is it so important to create not only a subscription page, but also an unsubscribe page
Users should be able to unsubscribe from the mailing list. There can be many reasons for this, from lifestyle changes to switching to a competitor.

The unsubscribe page is the last chance to convince a person to stay with you. Unfortunately, not all entrepreneurs understand this, so they most often send clients a system notification.

Unsubscribe page

To convince a subscriber not to unsubscribe from your mailing list, your unsubscribe page should contain the following elements:

Suggest changing the mailing parameters

Perhaps a person is not interested in all messages, but only some of them, dedicated to certain topics. Then the solution to the problem will be to change the mailing parameters, namely, to exclude some headings.

Suggest changing the mailing parameters

State what your subscriber is losing

Try to retain the client with a list of the benefits that he will lose by unsubscribing from the mailing list. List the advantages of your messages: the possibility of receiving additional discounts, participation in closed sales, etc. The better the advantages are described, the greater the chances that the client will stay with you.