What is a Facebook Ads campaign?
Posted: Sun Feb 02, 2025 7:03 am
A campaign is a set of ads with the same objective.
To run a Facebook Ads campaign, you must structure it correctly so that your ads perform better . When a campaign is correctly structured, you can better measure the results and test different types of audiences so that you can identify which ones bring you the best results.
cta guide for facebook ads
How to structure a campaign?
The structure of a Facebook Ads campaign has 3 levels that we are going to see now:
Bell
A campaign is made up of all the ads you are going to publish with a azerbaijan phone data specific objective. These ads will be grouped into one or more ad sets.
Ad Set
As its name suggests, it is the grouping of several ads in your campaign, if there is more than one. You will assign a budget, a period and the segmentation you need to achieve your objectives to this set of ads.
Advertisement
It is each of the advertising messages that are part of the campaign. Each of them can have different formats so that together they achieve the objective you determined.
Structure your Facebook Ads campaign in 6 steps
Creating your campaign is quite simple, you go to the Facebook Ads ad creation tool and start creating your campaign by following these steps:
1. Define your goal
The first thing you need to determine is your objective. A well-defined objective will determine the type of ads you should create to achieve the best results. Facebook Ads gives you a few options within the sales funnel for the type of ad you want to create. It can be Awareness, Consideration, or Conversion. After you select your objective, the tool guides you through creating ad sets according to the objective.
2. Define your audience
This is where you'll need to segment the audience you want to reach. Select your audience characteristics carefully, thinking about your buyer persona and the generalities of the users you want to reach. If you're going to make more than one set of ads, choose a different audience for each one, so you don't run the risk of your ads competing with each other.
3. Determine your budget
Here you can decide whether to choose a daily budget or a budget per ad set. Specify the maximum amount you want to spend and continue.
4. Choose the publication period
Define the period in which you will publish your campaign, it can be from the moment you finish it or scheduled.
To run a Facebook Ads campaign, you must structure it correctly so that your ads perform better . When a campaign is correctly structured, you can better measure the results and test different types of audiences so that you can identify which ones bring you the best results.
cta guide for facebook ads
How to structure a campaign?
The structure of a Facebook Ads campaign has 3 levels that we are going to see now:
Bell
A campaign is made up of all the ads you are going to publish with a azerbaijan phone data specific objective. These ads will be grouped into one or more ad sets.
Ad Set
As its name suggests, it is the grouping of several ads in your campaign, if there is more than one. You will assign a budget, a period and the segmentation you need to achieve your objectives to this set of ads.
Advertisement
It is each of the advertising messages that are part of the campaign. Each of them can have different formats so that together they achieve the objective you determined.
Structure your Facebook Ads campaign in 6 steps
Creating your campaign is quite simple, you go to the Facebook Ads ad creation tool and start creating your campaign by following these steps:
1. Define your goal
The first thing you need to determine is your objective. A well-defined objective will determine the type of ads you should create to achieve the best results. Facebook Ads gives you a few options within the sales funnel for the type of ad you want to create. It can be Awareness, Consideration, or Conversion. After you select your objective, the tool guides you through creating ad sets according to the objective.
2. Define your audience
This is where you'll need to segment the audience you want to reach. Select your audience characteristics carefully, thinking about your buyer persona and the generalities of the users you want to reach. If you're going to make more than one set of ads, choose a different audience for each one, so you don't run the risk of your ads competing with each other.
3. Determine your budget
Here you can decide whether to choose a daily budget or a budget per ad set. Specify the maximum amount you want to spend and continue.
4. Choose the publication period
Define the period in which you will publish your campaign, it can be from the moment you finish it or scheduled.