How did the new update affect YMYL sites?
Posted: Sun Feb 02, 2025 7:02 am
What we have already seen is that many sites that were previously in the top spots on Google have been brutally affected, with traffic coming from SEO plummeting.
An article by Marie Haynes , a Google update specialist, lists several sites that dropped from nearly 750,000 visits to less than 200,000 after the change!
Meanwhile, other pages will jump from 1 to 2 million visits in a few days.
Marie's analysis went deeper into diet and nutrition and medical product sites, but remember that the spectrum of YMYL sites is much broader than that.
It can be difficult to pinpoint the reasons for such drastically different austria phone data results. But looking at Google's ranking principles and comparing them to the idea of the update helps us come to a reasonable conclusion.
What are the principles behind Google's new update?
Since 2015, Google has been using a sort of internal manual that helps it evaluate which pages are of high quality and deserve to be ranked first in search results.
This guide, called QRC (Quality Rater's Guidelines) , contains over 160 pages of content on what Google considers good for a site's pages.
But the main thing we can take away from this guide is its basic principles. The EAT (Expertise, Authoritiveness, Trust) is a term that could be translated as PAC (Expertise, Authority, and Credibility).
Better understand the role of each of these elements in evaluating the quality of a site.
An article by Marie Haynes , a Google update specialist, lists several sites that dropped from nearly 750,000 visits to less than 200,000 after the change!
Meanwhile, other pages will jump from 1 to 2 million visits in a few days.
Marie's analysis went deeper into diet and nutrition and medical product sites, but remember that the spectrum of YMYL sites is much broader than that.
It can be difficult to pinpoint the reasons for such drastically different austria phone data results. But looking at Google's ranking principles and comparing them to the idea of the update helps us come to a reasonable conclusion.
What are the principles behind Google's new update?
Since 2015, Google has been using a sort of internal manual that helps it evaluate which pages are of high quality and deserve to be ranked first in search results.
This guide, called QRC (Quality Rater's Guidelines) , contains over 160 pages of content on what Google considers good for a site's pages.
But the main thing we can take away from this guide is its basic principles. The EAT (Expertise, Authoritiveness, Trust) is a term that could be translated as PAC (Expertise, Authority, and Credibility).
Better understand the role of each of these elements in evaluating the quality of a site.