How to satisfy the user's search intent?

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Also, look at some links within the organic search listing:

Local SEO Action Plan - Organic Results Directories

As you can see, 4 of the first 5 links correspond to directories or opinion sites.

In this case, the well-known TripAdvisor and the lesser-known GastroRanking.

Interestingly, none of these 5 links correspond to a restaurant.

In local organic searches, it will be common to see canada mobile database links from these types of review sites.

Typically, these are rich snippets that provide additional information about the establishment they refer to (for example, user ratings).


The purpose of Local SEO is to place our pages and links in the top positions of search results when the user's search intent is restricted to a specific geographic area over which we have the ability to act or influence and, in general, located in the vicinity of their physical location at the time of the search.