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The downside of a site with dynamic content is the cost of creation. It is high compared to the development of a simple landing page. You will need content in several versions, tools for its transfer and display by CMS systems, setting up security access to users' personal data, a specific design without complex elements for trouble-free content replacement, etc.

Multi-landing is not suitable for brands with a wide range - in this case, the best solution would be an online store. A well-designed catalog also generates users from the search page directly to the product page or to the necessary section.

Dynamic landing is recommended for manufacturers and sellers whose offer meets at least one of the following three criteria:

the same product is searched for using different queries (for example, “pet grooming”);

users search for an offer based on geographic criteria , that is, with a close location (for example, companies only in Taganrog);

For the consumer, not only the product is important , but also the working conditions (for example, interior doors are needed with installation or with sale in installments).

If the plans do not include an advertising campaign in contextual networks, then a multi-landing page will not be required. If this type of promotion is planned, then it is the dynamic landing page that can bring profit to the project. Key user queries left in the search engines Yandex or Google will be satisfied almost one hundred percent with a dynamic landing page. The multi-landing page system is able to analyze and correlate the interests of clients with the content.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
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How to make KPI for the sales department mail marketing to doctors so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
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A dynamic landing page is not suitable if the business has only one group of potential buyers. For example, an organization sells wooden benches for baths. Only benches and only made of wood, although they can have different color solutions depending on the palette of stain or varnish. In this case, making a multi-landing page is a waste of money, because a simple landing page indicating that the benches are offered in different colors will be enough.

Methods for creating a multi-landing page
The main way to create a multi-landing page is with a script. In this case, you will need the active participation of a programmer or at least confident programming skills. If you don’t have any and don’t want to deal with programmers, there are options for creating a dynamic landing page yourself.

Copying pages to a subdomain

This is one of the easiest ways to create a dynamic landing page, when the main page of the site is copied to the folder domain.ru/1 and domain.ru/2 or to a subdomain. The next step will be replacing the content for the corresponding request.

The result will be a site with pages that differ slightly from each other. The process of its creation is fast, easy and, most importantly, free. However, it is not entirely correct to call such a site a real multi-landing. Although it will help to preliminarily evaluate the effectiveness of dynamic content, the result will not be quick.

Constructor

Website builders such as Tilda, Bloxy, PlatformaLP, LPgenerator already have the ability to create dynamic content. If the resource is made on one of these services, then it makes sense to try. Let's consider this process step by step on Tilda Publishing. It is relevant not only for those who are thinking about how to make a multi-landing on Tilda, but also for the other above-mentioned builders.