how to involve employees in such a project right from the start.
Posted: Sun Feb 02, 2025 6:51 am
Employees as corporate bloggers and brand ambassadors: This is still the exception in many German companies, especially in medium-sized businesses. There are even fewer examples from municipal companies. I am all the more pleased that I have now received permission from one of my customers to present a project in which I have been able to work from the very beginning in an advisory and supportive capacity and in whose further development I am still involved: the content strategy and corporate blog of Stadtwerke Neuss, the "Stadtwerke Magazin".
For me, this project is outstanding in many ways - not least because a very small team has been doing something truly amazing since the official launch in October 2016. This includes not only continuously feeding the Stadtwerke magazine with content from the company. Feeding the Stadtwerke magazine with content from the company.
PR officer and project manager Jessica Wolf also leads regular editorial meetings with experts from all areas of the company and supervises colleagues who are themselves active as authors for the magazine. Together with Jürgen Scheer, head of the central corporate communications department, and PR officer Alexandra Hartig, she also continuously develops the content and social media strategy. The latest project in 2018: an Instagram channel for the company's trainees.
Click here to go to the Stadtwerke Neuss magazine.
In the video I talk to project manager Jessica Wolf about, among other things, ...
…
… what fears and concerns were present at the beginning.
… how it is possible to involve so many different twitter data knowledge carriers from very different areas.
… how to sustain such a project in terms of resources over the long term.
… what the project means for the corporate culture and what has changed as a result.
… what the public response to the project is and how the access numbers have developed.
… how, for example, a blogging bus driver or a swimming pool operator deal with their visibility as authors and brand faces.
… and which tools or methods we use to develop the topics and content
For me, this project is outstanding in many ways - not least because a very small team has been doing something truly amazing since the official launch in October 2016. This includes not only continuously feeding the Stadtwerke magazine with content from the company. Feeding the Stadtwerke magazine with content from the company.
PR officer and project manager Jessica Wolf also leads regular editorial meetings with experts from all areas of the company and supervises colleagues who are themselves active as authors for the magazine. Together with Jürgen Scheer, head of the central corporate communications department, and PR officer Alexandra Hartig, she also continuously develops the content and social media strategy. The latest project in 2018: an Instagram channel for the company's trainees.
Click here to go to the Stadtwerke Neuss magazine.
In the video I talk to project manager Jessica Wolf about, among other things, ...
…
… what fears and concerns were present at the beginning.
… how it is possible to involve so many different twitter data knowledge carriers from very different areas.
… how to sustain such a project in terms of resources over the long term.
… what the project means for the corporate culture and what has changed as a result.
… what the public response to the project is and how the access numbers have developed.
… how, for example, a blogging bus driver or a swimming pool operator deal with their visibility as authors and brand faces.
… and which tools or methods we use to develop the topics and content