The concept of SEO is quite well known, especially among people who have a business related to online sales.
However, traditional companies with one or more physical locations are not as familiar with the benefits of being at the top of search engines, nor how to achieve this.
For SMEs and businesses that have their customer base within the city in which they operate, there is a fundamental concept when it comes to getting clients through the Internet: local SEO.
What is local SEO?
Local SEO is nothing more than a way to position a website at the top of search engines.
But, this type of positioning is especially interesting for physical businesses.
For example, when someone searches for a hotel, they will add the city in which they need it at the end.
Local SEO - Search in a specific city
I have chosen the example of a hotel because we are talking about one of the sectors with the greatest competition in terms of organic positioning (SEO) and also search engine advertising (SEM).
The competition in these fields is not only from other hotels, but we also have the major booking portals involved, such as Booking, Rumbo, Trivago, Kayak and many others.
Therefore, thanks to SEO for local establishments, it is possible for hotels in philippine area code different cities to appear on the first page of Google results, just below the advertising and above all organic results.
Furthermore, the large booking portals I mentioned earlier cannot compete with these local results.
Local SEO - Position on maps on computers
If the search is done from a mobile device, local SEO and how to appear on Google becomes even more important.
On the one hand, the location where the map is displayed is again above Google's organic results.
On the other hand, mobile searches are becoming more and more common among users when they want to find a certain product or service near their current location.
Local SEO - Position on mobile maps
From here we will look at the factors that influence SEO for local businesses and a series of actions that are important to achieve a good position on the maps of your city (we are interested in knowing how to appear on Google Maps).
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Factors that influence local SEO