Convert Now that you have social and organic traffic, it's time to engage your visitors and convert them into leads
Posted: Sun Feb 02, 2025 6:30 am
By clicking on the "Convert" menu, you can create landing pages to exchange data for special offers, pop-ups that invite visitors to download some material, forms that can be embedded on your site, and define custom fields to request specific information from your visitor.
The first feature, Landing pages, is one of the best features of RD Station, in my opinion.
It allows you to create lead capture pages and thank you pages of all kinds. There are several templates: thematic, minimalist, complete... just choose the one that best suits you.
But, as I said in the pros and cons, they are static and you can make afghanistan phone data changes only to the colors, fonts and images used. This leaves a little to be desired in the customization aspect if compared to Unbounce, for example, but it is not a reason to give up on the tool.
Even on Landing Pages, you can monitor your results for each page created and export conversion data to better understand where your leads are coming from.
To start converting your visitors without forcing them to change pages, RD Station offers the Forms feature, where you can create forms any way you want and generate a code to embed them on any page of your blog.
It's a great way to optimize your conversions, but be careful not to tire the visitor out with a form on every page of your site. Choose wisely where to use it!
Finally, to ensure that your work pages and forms collect the information you really need, in Custom Fields you can choose what other questions you would like to ask your customers.
It's the place to go beyond the traditional email, title, company, etc., and ask about the lead's pain points and other information that can be used to optimize their conversion in the future.
You can even leave predefined responses, which I highly recommend you do to make it easier to segment leads — can you imagine having to copy the responses of leads one by one?
The first feature, Landing pages, is one of the best features of RD Station, in my opinion.
It allows you to create lead capture pages and thank you pages of all kinds. There are several templates: thematic, minimalist, complete... just choose the one that best suits you.
But, as I said in the pros and cons, they are static and you can make afghanistan phone data changes only to the colors, fonts and images used. This leaves a little to be desired in the customization aspect if compared to Unbounce, for example, but it is not a reason to give up on the tool.
Even on Landing Pages, you can monitor your results for each page created and export conversion data to better understand where your leads are coming from.
To start converting your visitors without forcing them to change pages, RD Station offers the Forms feature, where you can create forms any way you want and generate a code to embed them on any page of your blog.
It's a great way to optimize your conversions, but be careful not to tire the visitor out with a form on every page of your site. Choose wisely where to use it!
Finally, to ensure that your work pages and forms collect the information you really need, in Custom Fields you can choose what other questions you would like to ask your customers.
It's the place to go beyond the traditional email, title, company, etc., and ask about the lead's pain points and other information that can be used to optimize their conversion in the future.
You can even leave predefined responses, which I highly recommend you do to make it easier to segment leads — can you imagine having to copy the responses of leads one by one?