We enable restrictions
Posted: Sun Feb 02, 2025 6:01 am
Restrictions are designed to interest the user and encourage them to take advantage of the offer. Any incentives in the form of sales, promotions, price reductions should be limited by time frames that are stored in the user's memory. A person strives to take advantage of a tempting offer within the specified time frame. Thus, restrictions work to increase CTR.
We make gifts.
The word "free" still has a magical effect on the client. Free offers, if any, should be indicated in the advertisement. However, do not set too high expectations. Yes, a free bonus stimulates a positive investor leads decision to buy, but it does not do it instantly. Users first think over the decision, and then, having weighed all the pros and cons and assessed the need for the gift, buy the product. Here it is important to offer the client what he is interested in: a free trial lesson, free spare parts for replacement, etc.
Experimenting with emoji.
Graphic symbols-smileys, which are also called emoji, are used to indicate an emotional state, replace words and even entire sentences. They can be used in titles to increase user attention.
We are looking at websites of other companies.
It is not forbidden to turn to other people's experience and borrow original "tricks". Study not only competitors' sites, but also other successful web resources. This will be more productive than constant experiments with your own site.
How to analyze other sites? We take keywords on the topic of interest, look through the results and observe the differences between web resources in the formation of snippets.
Pay attention to high search rankings, unusual solutions, non-standard approaches and use some of them for your project.
Measuring progress.
Record changes in the CTR of landing pages once every two to four weeks. This will make it clear which methods work and which do not. Successful schemes make sense to apply to other pages of the web resource.
We make gifts.
The word "free" still has a magical effect on the client. Free offers, if any, should be indicated in the advertisement. However, do not set too high expectations. Yes, a free bonus stimulates a positive investor leads decision to buy, but it does not do it instantly. Users first think over the decision, and then, having weighed all the pros and cons and assessed the need for the gift, buy the product. Here it is important to offer the client what he is interested in: a free trial lesson, free spare parts for replacement, etc.
Experimenting with emoji.
Graphic symbols-smileys, which are also called emoji, are used to indicate an emotional state, replace words and even entire sentences. They can be used in titles to increase user attention.
We are looking at websites of other companies.
It is not forbidden to turn to other people's experience and borrow original "tricks". Study not only competitors' sites, but also other successful web resources. This will be more productive than constant experiments with your own site.
How to analyze other sites? We take keywords on the topic of interest, look through the results and observe the differences between web resources in the formation of snippets.
Pay attention to high search rankings, unusual solutions, non-standard approaches and use some of them for your project.
Measuring progress.
Record changes in the CTR of landing pages once every two to four weeks. This will make it clear which methods work and which do not. Successful schemes make sense to apply to other pages of the web resource.