People are already talking about concepts like identity-based communication – an interesting TED talk can be found at this link . But what does this term mean?
Let's start by considering how many identities each of us has today. Our Facebook profile, our Twitter page, Instagram, our personal blog and ultimately the person that family and neighbors know. Each identity is a little different, each context slightly changed - perhaps by chance, but perhaps also intentionally: deliberately created, maintained and positioned with the aim of improving a brand's reach, influencing users or generating new trends.
It is not so far-fetched to come up with the idea of combining the two, i.e. supporting the design and representation of all identity-relevant areas with modern technology. From now on, it is only a matter of time before AI-supported identity becomes the standard. From augmented reality to augmented identity . We will see the technical expansion bc data of our personality profiles.
“Make it mine!” – Personalization as a keyword
This trend is accompanied by a need for greater personalization. Offers of all kinds that are tailored precisely to the individual are the future. This could be a specialized credit line from your bank, a customized pension plan, a recipe or a personal drink. These services are increasingly being linked directly to personal living circumstances.
A customer with a positive lifestyle (regular exercise and healthy diet) is automatically rewarded with a dynamically reduced premium by the insurance company's AI system . Our sports watch on the wrist and the IoT-enhanced underwear (IoT = Internet of Things ) have already ensured the necessary data exchange. People will rarely be involved in these decision-making processes. AI-based scores, which are calculated highly dynamically, are replacing the relatively simple rule systems of today.