ER View = (Post Engagement Sum) / (Number of Views) * 100%
Average ER View = (Sum of ER View of all records in the analyzed period) / (Number of records in the analyzed period)
Engagement Rate by Views
Source: shutterstock.com
This approach retains the inherent disadvantages numbers (south korean tv series) of ERR, but adds another one: the number of views does not match the total number of viewers, since each user can view the post multiple times, so the differences between the indicators for different publications are even greater. In this regard, it is advisable not to use ER View to conduct a qualitative assessment of any materials.
Engagement with multipliers
This mechanism involves the use of multipliers taking into account the significance of the indicators: it is assumed that “a repost has more weight than a like” or “many messages are left by the account owner in response to subscribers”, accordingly, the number of reposts is multiplied by 2 (3, 4, etc.), and the number of comments by 0.5 (divided in half).
In the formulas given, Engagement Rate was always expressed as a percentage of the number of subscribers (or reach). In other words, the engagement rate ER is a metric that characterizes the share of the audience participating in the life of the community.
It follows that when adding multipliers, the term "engagement rate" is incorrect, because if the rate is different from 1, we will not end up with the percentage of the engaged audience. For such metrics, for example, the name "activity index" would be suitable, but there is no talk of engagement here.
Engagement per subscriber
The calculation of this metric is almost the same as the ER Post indicator, only you need to multiply it not by 100%, but simply by 100. Then we get not the share of the audience that responded to the publications, but the average number of reactions for every 100 subscribers.
This representation eliminates the typical drawback of ER percentages (different reactions can come from the same subscriber), since the audience size does not play a role.
However, this revision of the standard model comes with its own nuances: since audience size is no longer taken into account, the indicator is often mistakenly considered as absolute and it is believed that audience size can be neglected when comparing it across different communities.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Alrea