The editorial teams of the business networks LinkedIn and XING also curate interesting news and content.
Posted: Sun Feb 02, 2025 5:09 am
On Twitter, Rivva.de links to its collection of posts that generate the most response. These all lead to the Rivva website , where the content is aggregated with links to the original publications.
A good example of a combination of content curation and editorial review and evaluation is provided by the Social Media Watchblog with its regular briefing , which comes via (paid) newsletter.
Anyone thinking about curating images ca n't ignore Pinterest . In the fashion, decoration, DIY and related areas, it is an indispensable platform with high utility value and good searchability. But infographics and other descriptive representations also have their place here. This makes Pinterest interesting not only for B2C communication but also for B2B.
Joint link collection (not only) for corporate influencers
It is particularly useful to create joint link collections in corporate influencer projects . This naturally includes your own company content, which the individual people can share via their channels - where it fits into their own communication strategy. Tips and hints for possible teasers can be added here. However, you should be careful that not everyone posts identical messages. There are plenty of special tools for such link collections.
However, I would recommend using a collaboration tool that cryptocurrency data is already in place. (For example, here in my office we use shared Trello boards and Microsoft Teams.) The most important thing is that everyone involved has quick and easy access and that the barriers to entry and the effort required to use it are as low as possible. This definitely requires careful consideration, a concept and careful internal implementation.
Benefits for curators
If you expect others to link to your content, you should first promote and support the content of others. Apart from that, content curation in your communication strategy offers you as a curator many other advantages.
They show that you are well-versed in a topic.
They demonstrate expertise, overview and topicality.
You provide your network with high-quality benefits and thereby build reputation.
You increase your visibility and awareness.
They increase the attractiveness of their own platforms for users and thus increase traffic and the time spent on their own websites.
They ensure that your company is found for relevant keywords.
You create an attractive environment, a bigger picture in which your own links - for example to the corporate blog - are perfectly placed. And all this without anyone getting the impression that you are only sending out your own content and ignoring everything else.
You motivate others to link to your content and share it.
A good example of a combination of content curation and editorial review and evaluation is provided by the Social Media Watchblog with its regular briefing , which comes via (paid) newsletter.
Anyone thinking about curating images ca n't ignore Pinterest . In the fashion, decoration, DIY and related areas, it is an indispensable platform with high utility value and good searchability. But infographics and other descriptive representations also have their place here. This makes Pinterest interesting not only for B2C communication but also for B2B.
Joint link collection (not only) for corporate influencers
It is particularly useful to create joint link collections in corporate influencer projects . This naturally includes your own company content, which the individual people can share via their channels - where it fits into their own communication strategy. Tips and hints for possible teasers can be added here. However, you should be careful that not everyone posts identical messages. There are plenty of special tools for such link collections.
However, I would recommend using a collaboration tool that cryptocurrency data is already in place. (For example, here in my office we use shared Trello boards and Microsoft Teams.) The most important thing is that everyone involved has quick and easy access and that the barriers to entry and the effort required to use it are as low as possible. This definitely requires careful consideration, a concept and careful internal implementation.
Benefits for curators
If you expect others to link to your content, you should first promote and support the content of others. Apart from that, content curation in your communication strategy offers you as a curator many other advantages.
They show that you are well-versed in a topic.
They demonstrate expertise, overview and topicality.
You provide your network with high-quality benefits and thereby build reputation.
You increase your visibility and awareness.
They increase the attractiveness of their own platforms for users and thus increase traffic and the time spent on their own websites.
They ensure that your company is found for relevant keywords.
You create an attractive environment, a bigger picture in which your own links - for example to the corporate blog - are perfectly placed. And all this without anyone getting the impression that you are only sending out your own content and ignoring everything else.
You motivate others to link to your content and share it.