I haven't set this up with the new GA functions,

[zihadhasan019]

Path could look like long-tail keyword > head keyword > branded search > direct visit - under this scenario, you might want to give the head and branded searches some attribution for the conversion). This becomes especially important if you have different departments contributing to the marketing - you would like to be able to give some credit to the departments that bring the visitor in, some to the channels that keep the visitor returning and to the channel that finally converts them.

But the basic process would involve something similar australia business email lists to the superSetVar function for the new setCustomVar. The idea here would be to stuff repeat visit information into the custom variables. This information is almost certainly unusable via the interface and you will likely need to export to Excel and play there (most likely with Pivot Tables - you all know how much I love them - it's a little while since we ran a conference call (that link is to a recording of the one I did on Excel) but I'm planning the next one so go and sign up if you aren't already on that mailing list).





If you're hardcore enough to really want this information, you can probably work out the details! If anyone has done it and wants to write up detailed instructions, I'll happily update this post with a link to your explanation. View-through conversions The missing piece of the puzzle if you are doing multi-touch attribution modelling is giving 'assists' to branding events such as the viewing of a display advert (without a clickthrough). Rich, our PPC guru at Distilled, wrote an introduction to Google's viewthrough conversion metric.