More details can be found in our press release . Understanding your customers is critical to a successful customer engagement strategy, but customer information—what they bought, when they needed help, how they use your apps and websites, etc.—is likely siloed across dozens of software systems within your organization. These data silos frustrate developers and telegram philippines girl businesses trying to create a single view of their customers to improve the meaning and relevance of their engagement. These data silos are the enemy . They destroy customer relationships by creating terrible service experiences and irrelevant marketing messages. I’ve faced this challenge in each of the four companies I’ve founded, and as a software developer, I’ve constantly struggled to manage data in a way that better serves our customers.
Segment is the solution. Together, Segment and Twilio will break down data silos, helping businesses and their developers create exceptional user experiences. Accelerating our vision of customer engagement The Twilio team has spent over 10 years building the first cloud communications platform. But our vision is about more than just communications: it’s about end-to-end customer engagement, providing businesses with the holy grail of a single view of the customer journey . Segment provides the data platform to add intelligence to Twilio’s digital engagement channels, which currently power 1 trillion interactions per year. By applying a data-driven approach typically used in marketing and functional areas such as analytics, product, and customer service, Twilio will improve the end-to-end user experience at every touchpoint.