Block structure of the site
Posted: Sun Feb 02, 2025 3:39 am
Block
In this case, each page links to several others that are equivalent to each other. This design can be used for a specific product, placing separate entries describing its advantage/feature or set of characteristics.
All the entries here are linked to each other and refer to the main one, which allows for its effective promotion. However, this approach is extremely specific and is not suitable for all Internet sites. An example of a resource block diagram:
Tree-like
A universal design used by 99% of all resources. There clinical nurse specialist email list is a branch for each direction, and a separate branch for each product or service.
Tree structure of the site
In other words, the entries are combined into familiar sections and subsections. In this case, visitors' attention is concentrated not only on the main page, but also on the sections (each entry in the section links to both the main page and its section, all that remains is to set up the "breadcrumbs").
Tree schema in URL:
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442
Requirements for the website structure
Who forms the requirements for the content and structure of the site? Of course, search engines. After all, webmasters always try to adapt to them. Although we should not forget that Internet sites are primarily created for users, and not for robots.
To analyze the structure of a resource, search engines evaluate its URL. Strictly speaking, its structure is the URL scheme. But in conversation, it is easier not to use the abbreviation URL.
Let's see what requirements search engines put forward for the structure of a website's organization.
"Yandex"
A detailed description of all Yandex requirements can be found in the "support" section on the search engine's website. Here we will list only the most important points:
Correctness of symlinks - when navigating through an Internet resource, similar URLs should not be added (for example: example.com/vasya/vasya/vasya/vasya/).
Clear link scheme. Each entry should belong to the appropriate block (category, section). Each page should be linked to at least one other page.
The presence of text links to other entries (sections). This makes it easier for the search engine to analyze the content.
The presence of a resource map (xml map), which speeds up its indexing.
A single, unique URL for each entry. Different entries should have different URLs, and vice versa – one entry should have a single URL.
Limitation of indexing of service information (presence of robots.txt file).
As we can see, Yandex has many criteria and requirements for both the resource scheme and the resource itself. But this is official information, so you will have to adapt.
In this case, each page links to several others that are equivalent to each other. This design can be used for a specific product, placing separate entries describing its advantage/feature or set of characteristics.
All the entries here are linked to each other and refer to the main one, which allows for its effective promotion. However, this approach is extremely specific and is not suitable for all Internet sites. An example of a resource block diagram:
Tree-like
A universal design used by 99% of all resources. There clinical nurse specialist email list is a branch for each direction, and a separate branch for each product or service.
Tree structure of the site
In other words, the entries are combined into familiar sections and subsections. In this case, visitors' attention is concentrated not only on the main page, but also on the sections (each entry in the section links to both the main page and its section, all that remains is to set up the "breadcrumbs").
Tree schema in URL:
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442
Requirements for the website structure
Who forms the requirements for the content and structure of the site? Of course, search engines. After all, webmasters always try to adapt to them. Although we should not forget that Internet sites are primarily created for users, and not for robots.
To analyze the structure of a resource, search engines evaluate its URL. Strictly speaking, its structure is the URL scheme. But in conversation, it is easier not to use the abbreviation URL.
Let's see what requirements search engines put forward for the structure of a website's organization.
"Yandex"
A detailed description of all Yandex requirements can be found in the "support" section on the search engine's website. Here we will list only the most important points:
Correctness of symlinks - when navigating through an Internet resource, similar URLs should not be added (for example: example.com/vasya/vasya/vasya/vasya/).
Clear link scheme. Each entry should belong to the appropriate block (category, section). Each page should be linked to at least one other page.
The presence of text links to other entries (sections). This makes it easier for the search engine to analyze the content.
The presence of a resource map (xml map), which speeds up its indexing.
A single, unique URL for each entry. Different entries should have different URLs, and vice versa – one entry should have a single URL.
Limitation of indexing of service information (presence of robots.txt file).
As we can see, Yandex has many criteria and requirements for both the resource scheme and the resource itself. But this is official information, so you will have to adapt.