Video Advertising on Twitter & Vine

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Video ads deliver impressive numbers, which Twitter and Vine have now also internalized. Twitter is known for its text orientation, which is also underlined by the maximum length of 30 seconds for videos. Short 6-second Vines often adorn Twitter timelines - after all, both services belong together. But these limits are now to be raised to 140 seconds in order to also exploit the high potential of video ads.

The principle is similar to that of Facebook video ads, as sponsored video ads appear in the user's timeline and are therefore perceived as belonging to the user. The targeting options on Twitter offer a variety of possibilities. The target group can also be defined there using settings such as location, gender, device used, keywords and interests. In addition, it is possible to specifically target users who have interests similar to those of a specific Twitter user's followers.

For example, if the video ads are to be shown to users who have similar interests to BVB fans, follower targeting with @BVB could be used to reach this target group. Other targeting options on Twitter are retargeting and event targeting, where the video ads are shown to users who are interested in certain events.

The billing model on Twitter is similar to the CPV billing models of Facebook and Google: costs are incurred on Twitter when the video is watched for longer than 3 seconds or the user clicks on it. In addition to the video, Twitter also offers the opportunity to encourage the user to play the video and interact with it with a captivating title and an interesting description, especially since the channel itself already has a very interactive character.

Video advertising on Snapchat
While the YouTube, Facebook and Twitter channels are suitable for both branding and performance purposes, Snapchat is an exciting branding channel for younger target groups. Here, video ads can be placed as Snap nepal mobile numbers list Ads within other Snaps. A short 10-second intro is intended to arouse the interest of the user, who is shown more content by swiping up: a longer video, an interesting article, the mobile website or an app install ad. Anyone who wants to place video ads on Snapchat must, however, be aware that the user structure consists of a younger and largely female audience, and that the full range of advertising options has so far only been rolled out in America. German advertisers will have to wait a little longer, but can submit an application to place Snap Ads.

Snapchat is currently enjoying steady growth and represents an interesting opportunity for companies to position their brand within a young, dynamic target group using short, exciting video sequences. But the video ads in the highly sought-after app come at a price: for normal video ads, advertisers currently have to pay $20 for 1,000 views, and for interactive video ads with more content, they even have to pay $55 for 1,000 views. However, as long as the targeting options remain limited to location, age and gender, the question of the effectiveness of the campaigns remains open.